13 Viral Makeup Items From J-Beauty, K-Beauty, and C-Beauty
Asian beauty trends keep bringing fresh makeup must haves that fans can’t stop talking about. From cushion foundations with flawless coverage to dreamy palettes filled with soft shades, these picks have gone viral for a reason. Whether you love J Beauty, K Beauty, or C Beauty, there are plenty of products here that make it easy to update your look with something new and fun.
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Peripera All-Take Mood Palette 09 (K-Beauty)
The All-Take Mood Palette is a favorite among fans of soft, wearable tones. It combines multiple eyeshadow finishes, ranging from matte to shimmer, all arranged in harmonious shades that flatter most skin tones. Many beauty lovers reach for this palette because it provides both everyday looks and the option for something more dramatic without being overwhelming.
Its compact packaging makes it easy to carry, so you can touch up your eyes wherever you go. Peripera’s popularity in the K-Beauty scene means this palette frequently trends on TikTok and Instagram, with users sharing endless tutorials. The smooth texture of the shadows makes blending effortless, and the pigmentation has just the right balance for buildable color.
TIRTIR Mask Fit Red Cushion (K-Beauty)
This cushion foundation rose to fame thanks to its long-lasting formula that stays put even under a mask. It delivers high coverage while maintaining a natural finish, which explains why it’s been raved about in countless viral posts. Many users highlight how comfortable it feels on the skin despite offering such strong coverage.
Beyond its performance, the compact packaging is sleek and practical for quick touch-ups during the day. Influencers frequently showcase how the cushion withstands humidity and heat, making it a favorite in climates where makeup tends to break down. With thousands of positive reviews, it has become a go-to base product in the K-Beauty world.
Wonjungyo W Daily Mood Up Palette (K-Beauty/C-Beauty crossover)
The Daily Mood Up Palette is beloved for its versatile color combinations that work well for both subtle and statement looks. Its shade selection leans toward trendy hues popular across Korean and Chinese social media, especially on Douyin. Beauty fans love how it delivers a soft finish that can transition seamlessly from day to night.
What sets it apart is its curated arrangement, which makes blending multiple tones feel natural. Makeup enthusiasts often share how easy it is to achieve gradient eye looks with this palette. With packaging that feels stylish yet practical, it continues to be a viral staple for those who enjoy a mix of playful and wearable shades.
Maquillage Dramatic Styling Eyes Palette (J-Beauty)
Part of Shiseido’s Maquillage line, this palette is praised for its silky shadows that apply like a dream. The colors are carefully designed to create depth and dimension on the eyes without requiring advanced techniques. Many users admire the way Japanese palettes emphasize soft elegance rather than bold experimentation.
It’s also a product that embodies the timeless approach J-Beauty is known for, focusing on refinement and wearability. The Dramatic Styling Eyes Palette often appears in Japanese beauty magazines and is a staple in department stores. With its reliable performance, it continues to be a trusted favorite among makeup lovers looking for polished results.
Rare Beauty Soft Pinch Liquid Blush (Global favorite with strong following in Asia)
Selena Gomez’s brand Rare Beauty has taken the world by storm, and this liquid blush is the crown jewel. It has a lightweight formula that blends easily, delivering a natural flush that looks fresh on the skin. Asian beauty fans love how it pairs with K-Beauty bases, creating the glowing, healthy cheek look popular across regions.
Its wide shade range also means there’s something for every skin tone, which has helped it maintain viral status. Influencers regularly demonstrate how just a tiny dot goes a long way, showing off its incredible pigment payoff. While it’s not exclusively J-Beauty, K-Beauty, or C-Beauty, its influence across these markets makes it worth mentioning.
FWEE Cushion Glass Natural SPF50+ PA+++ (K-Beauty)
This cushion compact stands out for delivering the much-desired “glass skin” effect. With SPF protection built in, it combines base makeup with sun care, which appeals strongly to beauty enthusiasts who value multitasking products. The finish is radiant and dewy, giving skin a healthy glow without looking greasy.
The cushion packaging also makes it easy to reapply sunscreen and foundation on the go, aligning with modern lifestyles. Fans on platforms like TikTok praise how it evens out the complexion while still letting natural skin peek through. Its growing popularity shows how beauty trends continue to favor luminous, natural-looking bases.
Beauty of Joseon Dynasty Cream (K-Beauty prep step)
Although primarily a skincare item, this cream often goes viral as a base before makeup. Its rich texture hydrates deeply, making it ideal for pairing with cushions and foundations that perform best on smooth skin. Many fans love how it creates a plump, glowing canvas before applying any color cosmetics.
On social media, countless tutorials show the cream used in “get ready with me” routines. It bridges the gap between skincare and makeup, reflecting K-Beauty’s holistic approach to beauty. With affordable pricing and a luxurious feel, it continues to trend among both beginners and longtime enthusiasts.
Laneige Layering Lip Bar (K-Beauty)
Laneige has always been known for innovative lip products, and the Layering Lip Bar is no exception. This lipstick features multiple shades in one bullet, allowing you to create gradient lips with a single swipe. The design quickly went viral because it makes achieving the signature Korean lip look simple and fun.
In addition to its unique design, the formula is comfortable and hydrating, making it suitable for daily wear. Beauty creators often showcase the striking results of using it, turning it into a cult favorite. Laneige continues to be a leading brand in setting lip trends across Asia and beyond.
Perfect Diary Palettes (C-Beauty)
Perfect Diary has become a household name in China thanks to its creative and affordable palettes. The brand is known for bold color stories and themed packaging that resonate strongly with younger audiences. Makeup lovers appreciate how the shades allow experimentation without breaking the bank.
These palettes frequently trend on Douyin, with beauty influencers creating dramatic eye looks using them. The combination of accessibility, quality, and fun branding has cemented their status as viral items. They showcase the rise of C-Beauty as a major player in global cosmetics.
Flower Knows Makeup Collections (C-Beauty)
Flower Knows is famous for whimsical packaging that feels straight out of a fairy tale. The brand’s palettes and lipsticks often feature ornate cases decorated with intricate designs, making them collector’s items. Beyond appearances, the formulas deliver impressive pigment and performance.
Social media platforms light up whenever Flower Knows launches a new collection. Many buyers purchase products for both the makeup and the aesthetic appeal of the packaging. The brand perfectly illustrates how C-Beauty merges artistry and function to capture viral attention.
Judydoll Lip Tints (C-Beauty)
Judydoll has gained immense popularity in China for its fun, playful lip products. The lip tints are especially loved because they strike the right balance between vibrant color and lightweight texture. Many fans rave about how the formula feels comfortable while delivering long-lasting wear.
On Douyin and Xiaohongshu, countless users post videos comparing shades and layering techniques. The range of colors, from natural pinks to bold reds, means there’s something for every mood. These tints have become a must-have for those who want an affordable yet trendy option in their makeup bag.
Innisfree No-Sebum Mineral Powder (K-Beauty)
Though technically a powder, this product continues to go viral as a finishing touch for makeup. Its oil-control properties keep skin looking fresh, making it ideal for humid climates. Fans love how it delivers a soft blur effect without feeling heavy or cakey.
The powder’s affordability and compact packaging make it easy to carry and reapply throughout the day. TikTok creators frequently demonstrate its impact by applying it on one side of the face to show the instant mattifying effect. It remains a cult favorite in the K-Beauty scene even after years on the market.
Canmake Cream Cheek (J-Beauty)
Canmake’s Cream Cheek has long been a favorite in Japan and continues to trend thanks to its natural, radiant finish. The formula blends smoothly into the skin, giving cheeks a soft, flushed look that feels effortless. Its petite packaging and affordable price also contribute to its enduring popularity.
Beauty influencers highlight how versatile the product is, often layering it under powders or pairing it with dewy foundations. The shades are designed to flatter a variety of skin tones while maintaining the understated elegance associated with J-Beauty. It remains one of the most reliable and viral cheek products from Japan.
This article originally appeared on Avocadu.