Who runs Avocadu?
Two healthy nut jobs run this website…
Lauren is a former vegan that fell in love with health and fitness in college. She also has a passion for yoga, especially handstands!
“While I’m not a vegan anymore, I appreciate the time that I was so much, because it taught me SO much about healthy foods. I now carry on that knowledge into the other diets that I try, and I am always searching for the diet that brings me optimal health!”
Alex is a CSCS certified personal trainer and ISSA nutrition specialist, and has been in love with health and fitness all of his life.
“The first healthy thing I remember doing was cutting sodas out of my diet to be better at sports in middle school. I have always been interested in optimizing my own health and after a while, people started asking me questions. It was from that point that I decided to be a personal trainer and help people online.”
Why Start Avocadu?
It all started when Lauren and I met on a Tinder date in Dallas, TX and immediately connected through our passion for health and fitness. The interesting thing was – we were two completely different people at the time…
Lauren was a card-carrying Vegan with a passion for long-distance running. I (Alex) was a personal trainer who loved lifting weights and eating lots of delicious meats.
Over time, we began to challenge each other’s viewpoints on certain subjects. We didn’t realize it at the time, but our two different perspectives helped sharpen us on what was really going on in the health and wellness space.
All of this was going on while I (Alex) was reading stats about the ever growing problems in the health and wellness industry:
- The average dieter tries 4-5 diets per year.
- Less than ½ of 1% of those dieters are successful in their long-term weight loss goals.
- Health and fitness is a trillion-dollar industry, yet 70% of Americans are overweight and 40% are obese.
Those 3 statistics alone boggled our heads a little bit. Imagine if only ½ of 1% of kids graduated high school?? That’s an outright problem, not a minor issue. Something is VERY wrong with the health and wellness industry.
Doing more research and from our own personal experience, we noticed some strange things. Things in both the plant-eating community and the carnivores. Maybe some of these will resonate with you:
- So many myths, scams, and outright lies that people have just become completely immune to the message of heath and wellness. Some have even become resigned to the “fact” that they can never be healthy and should just “accept” being overweight and tired. It’s very sad 🙁
- People have become sanctimonious about their own beliefs about nutrition. We all have that Facebook Warrior friend droning on and on about diet X and how amazing it is, blindly following every word preached and ignoring any counter-evidence or ideas opposed to their viewpoint.
- Unhealthy “healthy” recipes. Vegan Chocolate Chip Cookies. Paleo Ice Cream. Atkins Pumpkin Pies… These things are really just confusing people more than they are helping.
- People are just in general confused about how to lose weight, yet there is more information out there than ever before.
As we delved further into the rabbit hole of health and wellness, we learned a few things that became the principles of this website:
Principle #1: We believe that your diet determines 85% of your health and well-being.
When most people have a medical issue like dry skin, they usually turn to a moisturizer to solve the problem. While moisturizers are great, this is still the wrong “pill fix” mentality. The right question one should ask is “WHY do I have dry skin?”
Maybe your skin is dry because you are drinking virtually 0 cups of water a day:)
Did you ever think that maybe those persistent headaches you get are not just random, but actually caused by a food intolerance?
Maybe the reason you are always farting is that your body isn’t jiving with what you are eating. 😛
These are just some of the many examples why…
Food is medicine.
Now food can’t cure everything, but you’d be damn surprised by how many “problems” people currently have and how their diet affects (and sometimes causes) them.
Your health, wellness, and beauty should not be a never-ending cycle of putting on bandages to cover things up. If you eat healthy on the inside, you will radiate on the outside.
Principle #2. We believe in quality over quantity.
Counting calories is mundane, boring, and most people are terrible at it.
We’re not big fans.
When you focus on eating lots of high-quality nutritious foods, getting in under your calories becomes almost automatic.
It’s not just about the calories, it’s what each of those calories is doing for you!
Principle #3. We believe that there is no one-size-fits-all diet.
What you eat should be determined by your individual goals, tolerances, and intolerances.
Some people have celiac disease and cannot process gluten, and some people can.
Having a one-size “cure all” diet does not make any sense.
How you eat should also depend on your individual goals.
The optimal diet for weight loss is different than the optimal diet for skin health. The optimal diet for muscle gain is different for both of those.
What you eat should be determined by your goals as much as your individual needs and problems.
Avocadu exists to help teach others that…
Being Healthy Starts from the Inside Out.
On September 25, 2015, Lauren and I registered the domain name Avocadu.com and had no idea what it would become.
We have grown to over 500,000+ monthly readers, and now have thousands of women taking our 21-Day Fat Fat Loss Challenge to help them shed weight fast and look and feel better.
We developed our Challenge to help our clients shed weight FAST because we know that the motivation from losing weight quickly is what will help motivate you to STICK with your diet until you reach your goal weight.
Our Fat Loss Challenge will help you lose 10-21 pounds in just 21 days, but it can also be repeated in multiple rounds if you have more weight to lose (at no extra cost!).
Here are some of the results our clients have had on our Challenge that have been shared in our private support group:
Lissa has lost over 60 pounds in just 6 months with our program!
She is now working on her FIFTH round of the Challenge and still working towards her goal weight!
Amber has lost 62 pounds and reached her goal weight with our program!
Perhaps the best part of the program is that you’ll get access get access to a private support group where thousands of other women are going through the Challenge together and sharing daily motivation, encouragement, tips, and lots of recipes!
Many of them are just beginning their first Challenge and many are veterans that have lost TONS of weight already and are there to provide YOU with support and encouragement along the way!
Alex and Lauren