12 Vintage Wrapping Paper and Tags Collectors Seek Out
Vintage wrapping paper and gift tags hold a special charm that brings nostalgia to the holiday season. Whether it’s the delicate designs of the 1930s or the bold patterns from the 1970s, these paper treasures are more than just packaging ,they tell a story of Christmases past. For collectors, finding these rare pieces is like unwrapping a piece of history. The simple act of decorating a gift with vintage paper can evoke memories of simpler times, when the holiday season was celebrated with a different kind of magic.
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Hallmark Merry Christmas Wrapping Paper (1960s)

Hallmark’s vintage Merry Christmas wrapping paper from the 1960s has become highly sought after by collectors due to its charming holiday designs. This paper features a series of festive images, including santa claus, reindeer, Christmas trees, and snowflakes, all set against a backdrop of soft pastel hues.
The paper was made in the USA, and its bright, crisp printing reflects the mid-century holiday aesthetic. Collectors especially value it for its nostalgia, as it brings back memories of holiday traditions from a time when Christmas celebrations were often simpler. Vintage Hallmark wrapping paper from this era can fetch up to $50 for a single roll, depending on its condition and rarity.
Silver Bells Gift Wrap (1950s)

The Silver Bells Gift Wrap from the 1950s is a prime example of classic mid-century holiday packaging. It features elegant silver bells intertwined with holly leaves and a touch of sparkle, giving it a sophisticated yet festive appeal. This wrapping paper was known for its high-quality finish, which helped preserve its vibrant colors over time.
The simple but eye-catching design made it a favorite during the post-war holiday seasons. Today, collectors value it not only for its aesthetic charm but also for the historical significance it carries as part of the post-war American holiday culture. Market value for this vintage paper typically ranges from $30 to $60 per roll, depending on its condition and the seller.
Santa Claus with Snowflakes Paper (1940s)

A beloved design from the 1940s, this wrapping paper features a jolly Santa Claus surrounded by delicate snowflakes. The cheerful imagery and use of bold colors like red and green make this wrapping paper an iconic symbol of the holiday season during that era. This paper was popular for its combination of whimsy and warmth, making it a standout choice for holiday presents.
Many collectors search for this particular design because it captures the spirit of the season in a way that feels timeless. Its rarity, especially in well-preserved condition, makes it even more desirable. Rolls of this vintage Santa paper often range in value from $40 to $75, depending on how well it has been preserved.
Snowman with Birds Paper (1960s)

The Snowman with Birds wrapping paper from the 1960s is another popular design among vintage collectors. This charming paper features a snowman with a carrot nose, scarf, and top hat, surrounded by playful birds perched on branches. Its simplicity and playful theme made it a favorite among families during the height of its production.
It evokes feelings of warmth and joy despite the cold, capturing the magic of the holiday season in a unique way. Collectors are particularly drawn to the vivid colors and the joyful nature of the design. This vintage wrapping paper can be found for around $30 to $50 per roll, depending on the condition and the number of rolls available.
Holly and Berries Paper (1930s)

The Holly and Berries wrapping paper from the 1930s represents the elegance of early 20th-century holiday designs. It features bright red holly berries against a dark green background, accented with gold foil highlights. The clean lines and simple yet festive design make this paper highly collectible. This vintage wrapping paper was common in the 1930s, but due to its fragile nature, it is hard to find in good condition today.
The paper was printed with a gloss finish, allowing the metallic elements to shine, which was a luxury at the time. Collectors of vintage Christmas materials often look for this type of paper for its timeless elegance and its rarity, with rolls typically selling for $25 to $50 depending on quality.
Tinsel Tree and Stars Paper (1950s)

Tinsel Tree and Stars wrapping paper from the 1950s is another cherished design in the world of vintage Christmas collections. This paper features shimmering silver tinsel trees intertwined with bright gold stars, creating a radiant and festive look. It was a symbol of the post-war period, when families were eager to embrace the festive spirit following the hardships of the Great Depression and World War II.
The metallic elements of the design make it stand out, and it reflects the mid-century love for glitter and glam. Collectors enjoy finding this design in mint condition, as the metallic tinsel tends to degrade over time. Rolls of this particular wrapping paper are valued at $40 to $70 depending on the condition and age.
Toy Soldiers Paper (1940s)

Toy Soldiers wrapping paper from the 1940s is a delightful vintage design that depicts a parade of toy soldiers in bright, vivid colors. These toy soldiers, often seen as part of a larger Christmas display, are arranged in an orderly fashion across the paper, providing a cheerful and festive feel. This design was particularly popular during the war years when toys and children’s joy played a central role in the holiday spirit.
The paper’s strong, clean lines and nostalgic design make it a favorite among vintage collectors, especially those who have an appreciation for the history of holiday celebrations during the 1940s. Rolls of this paper generally sell for $25 to $55, with prices varying based on condition and the availability of multiple rolls.
Angels with Harps Paper (1930s)

The Angels with Harps wrapping paper from the 1930s is a cherished piece among vintage Christmas collectors. This paper features delicate illustrations of angels playing harps, often set against a backdrop of clouds and stars, exuding an ethereal and peaceful holiday vibe. The paper’s soft, pastel colors and elegant design reflect the early 20th-century style, which focused on religious and serene holiday imagery.
It was a popular choice during a time when Christmas was celebrated with more reverence and quiet joy. Due to its age, finding this paper in good condition is rare, and collectors are always on the lookout for well-preserved rolls. Prices for this vintage paper typically range from $30 to $50, depending on condition and availability.
Toy Train Paper (1960s)

Toy Train wrapping paper from the 1960s captures the joy and excitement of the holiday season, especially for children. Featuring detailed illustrations of toy trains pulling festive gift boxes, this paper reflects the popularity of toy trains as Christmas gifts during this period. The cheerful colors and playful imagery make this paper a timeless choice for holiday presents, appealing to both collectors and those looking to add a vintage touch to their gift wrapping.
Collectors love this design for its nostalgic connection to childhood memories of train sets and Christmas mornings. As a collectible, Toy Train wrapping paper can be found for around $25 to $50, depending on condition and the rarity of the design.
Silver Snowflakes Paper (1940s)

The Silver Snowflakes wrapping paper from the 1940s is a classic design that exudes the charm of wartime holiday celebrations. This paper features soft, silver snowflakes gently falling against a muted background, evoking a sense of peace and serenity. The simplicity of the design, paired with the elegance of silver accents, made it a popular choice during the post-depression era.
It has become a sought-after piece among collectors due to its historical significance and timeless design. Collectors often look for this paper as a representation of a more subdued and reflective holiday season. Market prices for this vintage paper usually fall between $40 and $60 per roll, depending on condition.
Vintage Holiday Tags (1940s)

Vintage holiday gift tags from the 1940s are highly sought after by collectors who appreciate the charm of old-fashioned holiday wrapping. These tags often feature simple designs with hand-drawn illustrations of snowmen, Christmas trees, and Santa Claus, paired with a vintage script font. The use of muted colors, such as pale reds, greens, and golds, gives these tags a warm, nostalgic feel.
Many collectors are drawn to these vintage tags because of their handmade look and the way they complement the overall aesthetic of mid-century holiday wrapping. The tags are often small in size, making them a unique and delicate addition to any collection. A set of vintage holiday tags from this era can be worth anywhere from $20 to $40, depending on the condition and design.
Winter Scene Paper (1930s)

Winter Scene wrapping paper from the 1930s is a classic design that reflects the elegance and simplicity of early 20th-century holiday celebrations. Featuring serene winter landscapes with snow-covered trees, houses, and peaceful skies, this paper evokes a calm and beautiful atmosphere. The subdued color palette of blues, whites, and greys makes it a more sophisticated option for those who enjoy understated holiday decor.
It was particularly popular during a time when holiday wrapping was often seen as an art form. Collectors appreciate this paper not just for its historical significance, but for its timeless beauty. Rolls of this paper can be found for around $30 to $60 per roll, depending on condition.
This article originally appeared on Avocadu.
