14 Valuable Retro Toys That Are Hot on the Collector’s Market
Retro toys have a special way of bringing back childhood memories. Many of these toys that once filled toy boxes are now valuable collector’s items. Some have become rare over time, especially if they are still in good condition or come with the original packaging. Collectors often search far and wide to add these pieces to their shelves. From action figures to plush dolls, the value of these toys has gone up more than most people expect. Knowing what to look for can make a big difference if you come across one at a yard sale or in storage. Here are some of the most sought-after retro toys and their current values.
This post may contain affiliate links, which helps keep this content free. Please read our disclosure for more info.
1959 Barbie Doll by Mattel

The original Barbie released in 1959 remains one of the most desired toys among collectors. With her black-and-white striped swimsuit and high ponytail, this early Barbie set the tone for decades of doll play. She came with accessories like sunglasses, open-toe shoes, and a miniature stand. These early models have a very distinct look that makes them stand out from later versions.
A 1959 Barbie in mint condition with the original box can reach up to $25,000. Even loose dolls without the packaging can still fetch over $3,000 depending on condition. Many collectors look for the “Number 1” mark on the bottom of the foot, which adds to the doll’s appeal. This specific version often attracts serious bids at auctions and is a highlight of many vintage toy fairs.
1978 Luke Skywalker Action Figure by Kenner

Kenner’s original Star Wars figures remain highly collectible, especially early releases like Luke Skywalker. The 1978 version came with a double-telescoping lightsaber, which is now considered extremely rare. Most of these figures were played with or lost, making boxed versions scarce. The figure itself is small and simple but carries tremendous nostalgia for fans of the franchise.
A Luke Skywalker with the double-telescoping saber in unopened packaging has been valued at over $25,000. Even loose versions in good shape can range from $1,000 to $5,000. The value depends heavily on whether the saber is intact and extends properly. This toy is often considered a prize piece among serious Star Wars collectors.
1985 Transformer Optimus Prime by Hasbro

Optimus Prime became a household name during the 1980s, and the original toy version was a hit among kids. He transformed from a red semi-truck into a robot and came with various accessories like a trailer and rifle. The design combined play value with mechanical detail that appealed to both children and collectors. Over the years, many re-releases have been made, but the original still holds strong value.
A boxed Optimus Prime in excellent condition can sell for around $2,000 to $3,000 today. Loose but complete figures usually go for several hundred dollars. Special features like an unused sticker sheet or paperwork can increase its price. The original version has become a staple for collectors of 80s action figures.
1976 Stretch Armstrong by Kenner

Stretch Armstrong was a unique toy that featured a gel-filled body that could be pulled in all directions. Kids enjoyed stretching his limbs and watching them return to their original shape. The toy had a muscular appearance and wore only shorts, giving it a very distinct look. While many were damaged during play, those that survived in good shape are hard to come by.
A Stretch Armstrong in its original packaging is now worth around $1,000 to $2,500. Loose versions without damage can still reach $600. If the gel has not hardened or leaked, it raises the value even more. The toy’s durability and odd design make it a conversation starter in any collection.
1964 G.I. Joe Action Figure by Hasbro

The original G.I. Joe from 1964 was marketed as an action figure rather than a doll, aimed at boys. It stood about 12 inches tall and had movable joints for posing. It came with military gear such as boots, uniforms, and weapons, depending on the version. Early figures had painted hair and facial features, which were later changed to flocked hair.
A first edition G.I. Joe in mint condition with all accessories can fetch $4,000 to $6,000. Loose figures with partial accessories often go for a few hundred dollars. Packaging increases value dramatically, especially if unopened. This figure helped launch a whole genre of action toys and holds a strong place in toy history.
1982 He-Man by Mattel

He-Man launched a whole universe of characters and a popular cartoon show. The 1982 version of the toy came with a sword, shield, and removable chest armor. The figure had muscular features and a rubbery head, typical of early releases. He-Man helped define toy shelves during the 80s and remains one of the most recognizable characters of the era.
A mint He-Man in packaging can sell for $1,000 to $2,000. Loose figures without accessories usually range from $100 to $300. Condition of the paint and joints also affects the price. Collectors often try to complete the original Masters of the Universe set, making this a must-have.
1979 Boba Fett by Kenner

This rare version of Boba Fett never made it to wide release due to safety concerns. The rocket-firing feature was removed before the toy reached most shelves. Only a handful of prototypes exist today, and they are among the most valuable Star Wars figures ever made. Boba Fett’s mysterious appearance in the franchise helped build interest in this toy.
An original prototype has been sold for over $100,000 at auction. Even non-functional versions with the rocket glued in place can reach $5,000 to $15,000. The toy’s rarity and story make it a favorite among serious collectors. Very few of these were made, making it a prized find.
1984 Voltron Lion Set by Matchbox

Voltron figures allowed children to assemble five robot lions into one large warrior. Each lion came separately and could snap together to form the combined figure. The toy had a sturdy design and was popular among fans of the animated show. Accessories like swords and missile launchers added extra play value.
A complete set in its original box can reach around $1,500 to $2,500. Individual lions in good condition can sell for $100 to $300 each. Condition and completeness of the accessories affect the value. This toy is still remembered fondly by collectors of robot-themed toys.
1984 Teenage Mutant Ninja Turtles by Playmates

The original Teenage Mutant Ninja Turtles action figures from 1984 helped launch a lasting craze. Each figure had unique weapons and colors that made them stand out on toy shelves. The sculpts were slightly more rugged and detailed than later cartoon versions. These early figures had rubbery heads and were often packaged with collector cards.
A full set of mint, carded turtles can be valued between $1,000 to $2,500. Loose figures with accessories go for around $75 to $200 each. Variants like soft-head versions or error packaging are especially valuable. These toys continue to appeal to collectors who grew up in the late 80s and early 90s.
1989 Game Boy by Nintendo

The original Game Boy changed portable gaming with its simple design and wide game selection. It came in a gray body with a black-and-white screen and used cartridges for games like Tetris and Super Mario Land. The toy became a massive hit and remains one of the most collected handheld systems. The early models are known for their sturdy build and long battery life.
A boxed original Game Boy in working condition can be worth $500 to $1,200. Limited editions and rare boxed sets can bring even more. Loose systems still work well and often sell for $100 to $300. Many collectors value this as both a toy and a piece of gaming history.
1977 Big Jim by Mattel

Big Jim was an action figure line that came before many of the larger 80s franchises. The figures had flexing arms and came with various outfits and vehicles depending on the theme. Some versions had sports gear, while others had spy equipment or jungle explorer gear. While not as widely remembered today, Big Jim figures have gained attention among vintage collectors.
A boxed Big Jim in great shape can fetch $400 to $1,000. Loose figures with accessories often sell for $100 to $300. Rare sets like the P.A.C.K. series or international versions are worth more. The toy’s flexible design and wide range of themes help maintain collector interest.
1980 Rubik’s Cube by Ideal Toy Company

The Rubik’s Cube became a worldwide craze in the early 1980s. This colorful puzzle challenged users to match all sides by rotating its segments. Many early versions came in boxes with instructions and competitions quickly grew around solving it. The toy’s visual appeal and brain-teasing nature made it a household name.
A first-edition Rubik’s Cube in original packaging can be worth $300 to $600. Signed or promotional versions have fetched even more at auction. While newer cubes are easy to find, collectors still hunt for the earliest ones. The cube remains both a toy and a puzzle that never really went out of style.
1982 E.T. Plush Toy by Knickerbocker

Following the success of the movie E.T., many toys and plush versions of the alien were released. The most popular ones came from Knickerbocker and featured big eyes, wrinkled skin, and a soft body. Kids adored these plush toys, often hugging them to sleep. They came in different sizes and sometimes with accessories like robes.
An original E.T. plush in good condition with tags can sell for $200 to $700. Rare sizes and boxed versions bring higher prices. Some were only released for a short time, which adds to their value. These toys are especially prized by fans of 80s cinema.
1977 Shogun Warriors by Mattel

The Shogun Warriors were large robot toys based on Japanese anime characters. Standing nearly two feet tall, they came with launching fists and projectiles. Kids loved their dramatic look and movable parts. These toys were ahead of their time in terms of size and mechanical features.
A boxed Shogun Warrior can sell for $1,500 to $3,000. Loose figures in fair shape still fetch a few hundred dollars. Rare versions like Gaiking or Godzilla are especially desirable. Due to safety concerns, many were pulled from shelves early, which adds to their appeal now.
This article originally appeared on Avocadu.