14 Underrated Pontiac Classics Gaining Value Fast
When it comes to classic cars, some Pontiacs are flying under the radar, yet they’re gaining value quickly. These vehicles may not have had the spotlight they deserved in the past, but that’s changing rapidly. With a growing interest in vintage models, certain Pontiacs are becoming more sought after by collectors. Their combination of style, performance, and rarity is making them prime candidates for future investment. If you’re looking to dive into the world of collectible cars, it’s worth taking a closer look at these underappreciated classics.
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1960 Pontiac Ventura Vista

The Pontiac Ventura debuted in 1960 as a higher-trim version of the Catalina series, offering buyers a more upscale option within the brand. This model stood out with its unique trim and optional V8 engines, giving it more power compared to other entry-level Pontiacs. The current market value for a well-restored 1960 Ventura Vista Hardtop typically ranges between $25,000 and $30,000, with exceptional examples reaching up to $40,000. The car’s rarity and distinctive features, such as its sleek hardtop design and powerful engine options, have helped drive its value in recent years. Its original appeal as an upscale model with a touch of performance is now making it a desirable classic for collectors.
Over time, the 1960 Ventura has become more difficult to find, especially in pristine condition, which is contributing to its increasing value. Despite not being as iconic as some of Pontiac’s muscle cars, the Ventura’s combination of rarity and refinement is making it an increasingly sought-after model. For collectors, the Ventura offers a blend of Pontiac’s performance legacy and its history of bold design. Those looking for an underrated classic with solid value growth potential should keep an eye on the Ventura as it continues to gain attention in the market. The Ventura’s unique place in Pontiac history adds to its appeal as a future classic investment.
1964 Pontiac GTO

Released in 1964, the Pontiac GTO is often regarded as the first true muscle car, and it has become an icon in automotive history. Powered by a 389-cubic inch V8 engine, it offered impressive performance for its time, leading to the GTO’s popularity. Today, the GTO in good condition can fetch anywhere from $40,000 to $70,000, with rare, low-mileage models reaching upwards of $100,000. Its combination of power, styling, and the fact that it started the muscle car era has caused its value to rise dramatically in recent years. Collectors are increasingly recognizing the GTO as a must-have for any serious Pontiac enthusiast.
While the 1964 GTO’s initial popularity is well-known, the attention it’s receiving from collectors now is thanks to its rising rarity and enduring appeal. Models with original features and well-preserved engines are becoming increasingly sought after. The GTO is gaining value not just for its muscle car legacy but also for its place in automotive history as one of the most influential cars of the 1960s. For those looking to invest in classic cars, the 1964 GTO offers both historical significance and an exciting investment opportunity. As the muscle car market heats up, the GTO continues to rise in value.
1977 Pontiac Firebird Trans Am

The 1977 Pontiac Firebird Trans Am is best known for its striking appearance and memorable performance, especially with the iconic 6.6L V8 engine under the hood. Released in the late ’70s, it gained even more fame after its role in the film Smokey and the Bandit. Today, the value of a well-maintained 1977 Trans Am can range from $25,000 to $50,000, with special editions or low-mileage models commanding higher prices. Its muscle car roots, paired with the nostalgic appeal from the movie, are helping to drive its increasing value. The Firebird Trans Am’s distinctive styling and powerful engine make it a standout in the muscle car market.
Although it faced challenges in the fuel-conscious era of the late ’70s, the Trans Am has grown into a highly respected model within the classic car community. Enthusiasts appreciate the car for both its performance and its design, with its wide body and aggressive stance catching the eye of many collectors. As a model that holds deep ties to American pop culture, the Trans Am remains an enduring symbol of automotive passion. Its value continues to climb as more collectors look to own a piece of muscle car history. For anyone interested in Pontiac classics, the 1977 Trans Am is a model to keep an eye on.
1969 Pontiac Firebird

The 1969 Pontiac Firebird was a major redesign that helped solidify the Firebird’s place in muscle car history. Featuring a sleeker body, improved suspension, and a range of engine options, including the powerful 400-cubic inch V8, the Firebird quickly became a favorite among performance enthusiasts. Today, a well-preserved 1969 Firebird can range in value from $30,000 to $70,000, with the most sought-after models reaching upwards of $90,000. Its combination of striking design and thrilling performance is one of the key reasons it continues to gain value. With increasing rarity and its status as a muscle car legend, the Firebird remains a hot commodity in the classic car market.
As the years pass, finding an original 1969 Firebird in good condition is becoming more difficult, which is driving its growing value. The model’s balance of style and performance has made it a cornerstone of American muscle car culture. With a number of different engine options, including the desirable Ram Air IV, the 1969 Firebird offers something for every collector. The fact that it’s a classic that stands out both for its appearance and driving capabilities ensures it will continue to grow in value. For anyone looking for a top-notch Pontiac investment, this Firebird is a top contender.
1973 Pontiac Grand Am

Introduced in 1973, the Pontiac Grand Am was part of Pontiac’s push toward more modern, performance-oriented sedans. With its clean lines, powerful V8 engine, and refined design, the Grand Am stood out among the typical muscle cars of the era. A well-maintained 1973 Grand Am today can be valued between $15,000 and $30,000, with low-mileage examples fetching more. Its value is rising as enthusiasts and collectors discover the blend of comfort and performance it offers. The Grand Am’s classic styling and under-the-radar status make it an increasingly attractive option for those looking for a less mainstream Pontiac.
While the Grand Am was initially overshadowed by more aggressive muscle cars, its status has grown over time as collectors realize its potential. The car’s elegant design and sporty engine options helped it maintain appeal even as the market shifted toward more fuel-efficient models. As the market for Pontiac models from this era continues to grow, the Grand Am’s value is expected to rise. It’s a rare opportunity to own a Pontiac that combines both style and performance without the inflated prices of more iconic muscle cars. For a well-rounded and steadily appreciating classic, the 1973 Grand Am is an excellent choice.
1970 Pontiac Le Mans Sport

The 1970 Pontiac Le Mans Sport was a standout in Pontiac’s muscle car lineup, offering a combination of power and style at an affordable price. Equipped with a 350-cubic inch V8, it was both fast and versatile, providing a balanced ride. Today, the market value for a well-restored 1970 Le Mans Sport typically ranges from $20,000 to $40,000, with rare versions fetching even more. Its combination of performance and practicality makes it an appealing option for classic car enthusiasts looking for value in a less mainstream model. The Le Mans Sport’s rarity and strong historical presence continue to drive its increasing value.
Although it wasn’t as famous as the GTO, the Le Mans Sport is gaining traction for its combination of affordability and performance. The car’s stylish appearance, with its sleek lines and aggressive front end, adds to its appeal. It’s a vehicle that combines everyday usability with exciting driving potential, which is why collectors are now looking at it more closely. As the Le Mans Sport becomes harder to find in good condition, its value continues to rise. The model’s place in Pontiac history ensures that it will remain an underrated classic worth considering for investment.
1987 Pontiac Grand Prix 2and2

The 1987 Pontiac Grand Prix 2and2 was a unique variant of the Grand Prix, offering a more powerful engine and a sleek design. This model came equipped with a 5.0L V8 engine, which made it stand out from its more mainstream counterparts. Today, a well-preserved 1987 Grand Prix 2and2 can fetch between $15,000 and $25,000, with rarer examples reaching even higher values. Its rarity and combination of sportiness with comfort are two reasons it is seeing an increase in value. For collectors looking for a Pontiac with a more modern twist, the Grand Prix 2and2 is an appealing option.
The Grand Prix 2and2’s limited production run and distinctive features, such as its sporty body and powerful engine, make it a rare find. With only a small number produced, the model’s scarcity contributes to its rising value. Though it wasn’t as widely recognized as other Pontiac muscle cars, it’s becoming increasingly popular among collectors for its performance and style. The model’s reputation for comfort and reliability adds to its appeal. As the demand for unique Pontiacs grows, the Grand Prix 2and2 continues to be a standout in the classic car market.
1971 Pontiac GTO Judge

The 1971 Pontiac GTO Judge is one of the most iconic muscle cars of the early ’70s, combining power with bold styling. Released with a 400-cubic inch V8 engine and striking graphics, it became an instant standout in Pontiac’s lineup. Today, well-maintained examples of the 1971 GTO Judge can command values between $50,000 and $80,000, with rare and original versions reaching much higher. Its combination of muscle car performance and unique design has made it a highly sought-after collector’s item. As the muscle car market continues to grow, the GTO Judge’s value is steadily increasing.
Despite being overshadowed by more popular muscle cars, the GTO Judge is slowly gaining recognition as a true collectible. Its low production numbers and distinctive styling make it an excellent choice for collectors looking for a standout Pontiac. The model’s performance, combined with its historical importance in Pontiac’s muscle car era, adds to its growing appeal. As the market for classic muscle cars continues to rise, the 1971 GTO Judge is expected to see even more growth in value. For anyone interested in a Pontiac with serious investment potential, the GTO Judge is a standout option.
1967 Pontiac Firebird

The 1967 Pontiac Firebird marked the beginning of a legendary series, featuring sleek styling and a variety of engine options. Powered by a 230-cubic inch inline-six or optional V8 engines, the Firebird quickly became a performance contender in the pony car market. Today, a well-preserved 1967 Firebird can range from $25,000 to $40,000, with special editions reaching higher values. Its iconic first-year status and design make it a valuable classic that’s gaining traction among collectors. As it becomes more difficult to find in original condition, the 1967 Firebird continues to appreciate in value.
While it may not be as well-known as its Camaro counterpart, the 1967 Firebird’s stylish design and powerful engine options give it its own unique appeal. The first-year model remains highly desirable due to its historical significance and connection to Pontiac’s muscle car legacy. Despite its underappreciation in the past, the Firebird is becoming an increasingly sought-after model in the classic car market. As more collectors recognize its potential, the value of the 1967 Firebird continues to rise. The car’s rare combination of style, power, and history makes it a classic worth investing in.
1968 Pontiac Grand Prix

Released in 1968, the Pontiac Grand Prix featured a more refined design than earlier models, with a longer body and a more luxurious interior. It was offered with powerful engine options, including a 400-cubic inch V8, which gave the car plenty of performance. The market value for a well-restored 1968 Grand Prix can range from $20,000 to $30,000, with models in exceptional condition reaching upwards of $40,000. The Grand Prix’s sleek design and strong engine options make it an increasingly popular choice for collectors. As fewer original models remain in good condition, its value continues to climb.
The 1968 Grand Prix stands out for its smooth lines and powerful performance, offering a blend of luxury and muscle that appealed to a wide range of buyers. Over the years, it has gained recognition as a classic that’s often overlooked compared to other Pontiac models. Collectors are beginning to realize that the Grand Prix’s combination of style and performance makes it a solid investment. The model’s historical significance and elegance make it an underrated Pontiac gem worth keeping an eye on. For anyone seeking a Pontiac that combines both luxury and muscle, the 1968 Grand Prix is a great option.
1982 Pontiac Trans Am

The 1982 Pontiac Trans Am, while overshadowed by earlier muscle car models, is quickly gaining recognition for its unique blend of performance and modern styling. Powered by a 305-cubic inch V8 engine, it offered a smoother and more refined ride compared to previous models. Today, well-maintained examples of the 1982 Trans Am can range from $12,000 to $20,000, with limited edition models fetching higher prices. The Trans Am’s combination of sleek design and solid performance is why it’s gaining value among collectors. Its position as a transition between the classic muscle cars and the more fuel-efficient 80s cars has helped it gain more attention in recent years.
While the 1982 Trans Am may not have the same wild reputation as its predecessors, its modern design and solid engine options have made it a rising star in the classic car world. With fewer examples available in original or well-restored condition, the market for the Trans Am continues to expand. Enthusiasts are beginning to appreciate its historical significance as a bridge between the 70s muscle car era and 80s performance cars. As more collectors turn their attention to 1980s classics, the 1982 Trans Am is one to watch for future value growth. For fans of Pontiac’s later models, the 1982 Trans Am is gaining traction as an undervalued classic.
1965 Pontiac Tempest

The 1965 Pontiac Tempest is one of the earlier compact cars in Pontiac’s lineup, featuring a more compact and economical design compared to the brand’s muscle cars. Powered by either a six-cylinder engine or an optional V8, the Tempest offered a solid balance of performance and practicality. Today, the value of a well-preserved 1965 Tempest can range between $18,000 and $25,000, depending on the condition and model. Its affordable price point and charming design have made it an appealing option for classic car collectors. As it becomes increasingly rare to find one in good condition, its value continues to appreciate.
Though overshadowed by more iconic models like the GTO, the 1965 Tempest is beginning to gain the attention it deserves due to its historical significance in Pontiac’s lineup. The model’s sleek and understated design, paired with its reliability, make it a standout for those looking for a classic with both style and practicality. Collectors are now recognizing the Tempest’s value as a low-cost entry into classic car ownership. With its increasing rarity and affordable restoration options, the 1965 Tempest is quickly becoming an underrated Pontiac classic. Those seeking a more unique Pontiac for their collection should look to this model, as its value is set to rise.
1963 Pontiac Bonneville

The 1963 Pontiac Bonneville was one of the brand’s flagship models, offering a full-size sedan with luxurious features and powerful engine options. With a 389-cubic inch V8 engine, it combined comfort with performance, making it a popular choice for those seeking a more refined driving experience. Today, the value of a well-restored 1963 Bonneville can range from $25,000 to $40,000, with rare, low-mileage versions climbing even higher. The model’s combination of elegance and power, along with its status as one of Pontiac’s top-tier models, makes it a standout among classic cars. As fewer original Bonneville models remain, its value continues to increase.
With its elegant design and powerful engine options, the 1963 Bonneville was a car ahead of its time in many ways. Although the Bonneville was overshadowed by the muscle car boom of the 1960s, its blend of luxury and performance is making it a sought-after model among collectors. The Bonneville’s market is steadily growing as more buyers look to own a piece of Pontiac’s premium automotive history. Its scarcity in good condition is driving up prices, making it a valuable investment for classic car enthusiasts. The 1963 Bonneville’s strong reputation for comfort and performance ensures its place as a rising star in the world of classic cars.
1970 Pontiac GTO

The 1970 Pontiac GTO is considered one of the best muscle cars ever made, offering exceptional power with its 455-cubic inch V8 engine. The GTO received a major redesign in 1970, making it more aggressive in appearance and even more powerful. Today, the 1970 GTO in pristine condition can command values between $45,000 and $80,000, with special editions and low-mileage examples pushing higher. Its status as the last of the classic muscle cars before the market shifted has cemented its place as a top collector’s item. As muscle car prices continue to rise, the 1970 GTO is at the forefront of this trend.
Although it was initially overshadowed by the success of other muscle cars, the 1970 GTO’s distinctive styling and performance capabilities make it a timeless classic. The model’s combination of raw power, aggressive design, and iconic status has made it a favorite among classic car collectors. As the muscle car era becomes more appreciated, the 1970 GTO continues to grow in value. It’s a model that represents the peak of Pontiac’s performance legacy, making it a prime target for investors in the classic car market. The 1970 GTO is undoubtedly one of the most desirable and fastest appreciating Pontiac classics today.
This article originally appeared on Avocadu.
