13 Toys From the ’90s That Are Worth a Fortune Now
Some of the most popular toys from the 1990s have turned into valuable collectibles that can sell for surprising amounts today. Items that once filled toy store shelves and kids’ bedrooms are now sought after by collectors willing to pay big money. From plush toys to dolls and video games, these childhood favorites have become treasures worth hanging on to.
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Princess Diana Beanie Baby
Average value: $5 to $20, rare up to $200
The “Princess the Bear” Beanie Baby, released in 1997 to honor Princess Diana, was one of the most talked-about collectibles of the decade. While myths of five-figure sales swirl online, the reality is far more modest. Most bears sell for just $5 to $20, and even the rarer versions usually top out around $200.
Collectors still appreciate the sentimental value tied to the toy’s story. Authenticity and mint condition matter most, and sealed examples with original tags continue to draw interest. For many, it remains a keepsake with cultural significance rather than a guaranteed windfall.
Valentino Beanie Baby
Average value: $1 to $15, rare up to $700
Valentino bears were once mass-produced, but certain early editions with tag errors or unique stitching stand out. These rare versions can reach $150 to $700, while the average later models settle closer to $1 to $15. Condition, of course, makes the biggest difference.
The market for Beanie Babies has cooled compared to the late ’90s craze. Still, Valentino’s iconic look and the hype around its rarer forms keep collectors engaged. It’s a reminder that small production quirks can turn ordinary plush toys into high-value finds.
First Edition Furby
Average value: $20 to $40, rare up to $1,000
When Furby debuted in 1998, its blinking eyes and robotic “speech” made it an instant sensation. Today, average resale prices for standard versions hover between $20 and $40, but rare colors or mint boxed examples can soar higher. Some sealed first editions have sold for $200 to $1,000, and even up to $900 in pristine condition.
Collectors value these quirky toys not only for their design but also for the nostalgia they evoke. While most used Furbys are affordable, those rare gems highlight the enduring fascination with one of the ’90s’ most talked-about toys.
Tickle Me Elmo
Average value: $30 to $40, mint up to $100
The craze around Tickle Me Elmo in 1996 created headlines and holiday shopping chaos. Prices soared into the thousands during that frenzy, though today’s market looks much different. Used dolls usually go for $30 to $40, and mint boxed versions can reach around $80 to $100.
Despite the drop, Elmo remains one of the most recognizable toys of the decade. Collectors are drawn to sealed editions, knowing they represent a specific cultural moment. Even without astronomical values, the toy’s place in history keeps it relevant.
Nintendo Games (Mario, Castlevania, M.U.S.H.A.)
Average value: $5 to $25, rare boxed up to $1,000
Classic Nintendo titles still command attention from gamers and collectors alike. Common NES cartridges typically sell for $5 to $25, while boxed or complete copies of popular games like Super Mario Bros. 3 or Castlevania III fetch between $400 and $500. In rare cases, pristine editions have exceeded $1,000.
The market for these games thrives on nostalgia and scarcity. Manuals, original boxes, and condition all play key roles in determining value. For fans of retro gaming, holding onto these cartridges feels like preserving a piece of history.
Game Boy Systems
Average value: $75 to $250, rare sealed up to $20,000
The Game Boy became a handheld legend in the 1990s, and its value reflects that legacy. Pre-owned systems in working order usually sell for $75 to $250, while sealed or boxed launch editions can skyrocket to $5,000 or more. At auction, one graded system even reached $20,000.
Collectors prize these consoles not just for their rarity but also for the emotional pull of early handheld gaming. Whether it’s a well-used pocket companion or a pristine boxed treasure, the Game Boy continues to hold strong appeal.
Barbie Dolls (’90s Editions)
Average value: under $100, rare up to $500
Mattel produced countless Barbie variations during the ’90s, many tied to themes or celebrities. Most of these dolls now sell for under $100, making them affordable for casual collectors. However, certain rarities like Pink Splendor or detailed themed sets can command closer to $500.
The range in value highlights the role exclusivity plays in collecting. A mass-market Barbie may not fetch much, but limited-edition dolls in unopened boxes can surprise even seasoned collectors. Nostalgia continues to fuel their steady demand.
Happy Meal Toys
Average value: $5 to $15, complete sets up to $900+
Happy Meal toys were once free add-ons to fast food, but some have turned into collectibles. Most individual toys sell for $5 to $15, yet complete sets and rarities can bring far more. One full collection reportedly sold for over $900, and the McDonald’s-Kodak toy camera has been valued in the thousands.
The appeal lies in the nostalgia of owning the same toys that defined a childhood meal. Because so many were discarded or heavily used, complete sets in good shape are scarce. That scarcity drives the prices into collector territory.
Fisher-Price Dream Doll House
Average value: $25 to $300, rare versions from $800
This colorful dollhouse was a favorite playset for many in the ’90s. Average prices today range from $25 to $300, making it a mid-tier collectible. Rare versions with blue roofs or original accessories can start at $800 and rise higher at auction.
The toy’s surge in value reflects how everyday playthings can transform into sought-after items over time. Collectors prize the full sets, especially those preserved with minimal wear. It’s proof that nostalgia can elevate even the simplest toys.
Super Soaker
Average value: $12 to $70, rare up to $100+
The Super Soaker made outdoor play unforgettable in the ’90s. Average values today range from $12 to $70, with boxed or rare models reaching $100 or more. Early versions like the Super Soaker 50 are among the most collectible, especially when found in working condition.
Collectors view these water guns as icons of summer fun. Their durability and distinctive design helped them stand out, and sealed editions are particularly sought after. Even decades later, the Super Soaker’s place in childhood memories keeps it valuable.
Littlest Pet Shop Sets
Average value: $5 to $20, rare figures up to $150
Hasbro’s Littlest Pet Shop toys were small, detailed, and endlessly collectible. Today, most figures sell for $5 to $20 apiece. However, certain rarities, like the Kenner LPS #410, can fetch up to $150, and some unusual animals have sold for $50 to $200.
The wide range shows how collector interest focuses on unique or hard-to-find pieces. Complete sets with packaging remain especially desirable. These toys prove that even small figures can have big value in the right context.
LEGO Sets (Star Wars Editions)
Average value: varies widely, rare boxed sets several thousand dollars
LEGO’s collaboration with Star Wars began in the late ’90s and quickly gained a following. While common sets aren’t worth much, rare early editions in mint condition have been known to sell for several thousand dollars. The highest values come from boxed, complete sets.
Collectors from both the LEGO and Star Wars communities compete for these items, driving prices upward. This crossover appeal ensures that certain sets remain among the most prized LEGO releases of all time. Nostalgia and fandom fuel the demand.
My Little Pony (G1)
Average value: common ponies modest, rare up to $2,000
Generation 1 My Little Pony figures carried into the ’90s with colorful and unique designs. While common ponies sell for modest amounts, rarities like Rapunzel can reach $1,500, and others such as Mimic or Mommy and Baby pairs fetch $700 to $2,000.
Collectors prize ponies with unusual colors, glitter, or complete accessories. The value depends heavily on condition, with boxed examples commanding the highest amounts. Their enduring popularity among fans keeps these whimsical toys in high demand.
This article originally appeared on Avocadu.