11 Skincare Brands Leading the Clean Beauty Movement
Clean beauty is about creating skincare products that are free from harmful chemicals and made with natural, non-toxic ingredients. It is a movement driven by consumers who want products that are not only effective but also safe for the body and the environment. The brands leading this charge are committed to transparency, ensuring that every ingredient is carefully sourced and thoughtfully formulated. These companies focus on sustainability, using eco-friendly packaging and cruelty-free testing.
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Beekman 1802
Beekman 1802 was founded in 2008 by Josh Kilmer-Purcell and Brent Ridge in Sharon Springs, New York. The brand focuses on using natural ingredients, with a particular emphasis on goat milk, to create skincare products that are gentle yet effective. Beekman 1802 is committed to creating clean beauty products that are free from synthetic chemicals, parabens, and sulfates. One of their standout products is the Beekman 1802 Goat Milk Bar Soap, which is renowned for its moisturizing properties. The brand also offers a wide range of skincare products, including lotions, creams, and serums, all made with sustainable practices.
Beekman 1802 has earned recognition in the clean beauty movement for its transparency and commitment to quality. Their products are vegan, cruelty-free, and made with ingredients sourced from their own farm. The brand champions the idea that beauty should be simple and kind to both the skin and the environment. In addition to skincare, Beekman 1802 has expanded to offer wellness products like candles and home items. Their focus on farm-to-skin skincare has made them a leading name in clean beauty.
Dr. Hauschka
Dr. Hauschka was created in 1967 by Dr. Rudolf Hauschka, a German chemist, with a mission to provide skin care that supports the body’s natural rhythms. The brand has long been a pioneer in using plant-based ingredients and biodynamic farming practices to create its formulations. Dr. Hauschka products are free from synthetic fragrances and preservatives, and they focus on promoting healthy, balanced skin. Their Rose Day Cream is one of their most iconic products, known for its soothing and hydrating effects. The brand’s commitment to clean beauty has made it a trusted choice for those seeking effective, natural skincare.
Dr. Hauschka’s skincare line includes a range of facial care, body care, and makeup products, all designed with natural and organic ingredients. The brand has a strong philosophy of holistic skincare, focusing on the skin’s health rather than quick fixes. Dr. Hauschka is also committed to sustainability, using eco-friendly packaging and ensuring the ethical sourcing of ingredients. Their products are certified organic and cruelty-free, further solidifying their place in the clean beauty movement. The brand’s dedication to natural beauty solutions continues to resonate with consumers worldwide.
Figaro Apothecary
Figaro Apothecary, founded in 2017, is a clean beauty brand that originated in the United States with a focus on handcrafted skincare. The brand is dedicated to creating products using organic, cruelty-free ingredients, free from harsh chemicals. Figaro Apothecary blends the wisdom of ancient herbal remedies with modern clean beauty standards to offer effective and nourishing skincare. Their products, such as the Figaro Apothecary Nourishing Facial Oil, are known for their rich, natural formulations. The brand emphasizes sustainability, using minimal and recyclable packaging for all its products.
Figaro Apothecary prides itself on offering products that are both luxurious and safe for the skin. Their skincare line includes facial oils, serums, and cleansers made with botanicals known for their healing properties. Each product is crafted in small batches, ensuring quality and care. The brand is an advocate for transparency, providing detailed ingredient lists and focusing on non-toxic formulations. Figaro Apothecary is a standout in the clean beauty movement, offering products that support healthy skin through natural ingredients.
Lamel
Lamel, a clean beauty brand created in 2019, hails from Israel and focuses on offering affordable skincare solutions. The brand is known for using plant-based ingredients and avoids synthetic chemicals like parabens and sulfates in its formulas. Lamel’s products, such as the Lamel Anti-Aging Serum, are designed to nourish and rejuvenate the skin while maintaining a commitment to sustainability. Their packaging is eco-friendly, and they emphasize the importance of cruelty-free practices. Lamel’s formulations aim to provide visible results without compromising skin health or the environment.
Lamel’s clean beauty approach is rooted in the belief that effective skincare does not need to include harmful ingredients. The brand offers a range of products, including moisturizers, serums, and cleansers, all formulated with naturally derived ingredients. Lamel’s products are suitable for all skin types and focus on restoring balance and hydration. Their emphasis on clean ingredients, combined with their affordable pricing, has made them a favorite among those seeking natural beauty solutions. Lamel continues to grow as a trusted name in clean beauty, offering skincare that is both gentle and effective.
Aleph Beauty
Aleph Beauty is an Australian clean beauty brand that was founded with the goal of creating makeup that is as pure as it is powerful. The brand’s products are formulated with natural, plant-based ingredients and free from harmful chemicals such as parabens and synthetic fragrances. One of Aleph Beauty’s signature products is the Aleph Beauty Cream Foundation, which is known for its buildable coverage and skin-nourishing properties. Aleph Beauty prides itself on being both a luxury and clean beauty brand, offering high-quality products that support healthy skin.
Aleph Beauty is unique in that it combines the effectiveness of makeup with the benefits of skincare, making it a standout in the clean beauty movement. Their products are vegan, cruelty-free, and made with sustainably sourced ingredients. The brand also focuses on providing multipurpose products to streamline beauty routines while reducing waste. Aleph Beauty’s commitment to both clean ingredients and high performance makes it a favorite among clean beauty enthusiasts. Their dedication to transparency and sustainability has positioned them as a leader in the industry.
Beautycounter
Founded in 2013 by Gregg Renfrew in the United States, Beautycounter aimed to create skincare and cosmetic products free from harmful chemicals. The brand quickly gained recognition for its commitment to safety and transparency in the beauty industry. Beautycounter’s product line includes facial cleansers, moisturizers, and makeup items, all designed with a focus on using clean, non-toxic ingredients. One of their standout products is the Countermatch Adaptive Moisture Lotion, which helps to hydrate and balance the skin. The company’s Never List outlines over 1,800 ingredients it avoids, making it a leader in promoting ingredient transparency.
Beautycounter’s advocacy for cleaner beauty standards has significantly influenced the industry, raising awareness about the need for ingredient transparency. Products like the Counter+ All Bright C Serum, which is designed to brighten the complexion, have further reinforced their commitment to creating effective yet safe skincare solutions. The brand’s focus on sustainability and safety helped define the clean beauty movement. Despite its success, Beautycounter ceased operations in 2024, but its influence on the clean beauty sector continues to resonate. The brand’s legacy remains important as consumers increasingly demand safer, more transparent beauty products.
Moringaia
Moringaia is a clean beauty brand that was founded with a focus on harnessing the powerful benefits of moringa oil for skincare. The brand’s products are formulated using moringa as a key ingredient, known for its rich antioxidant and anti-inflammatory properties. Moringaia’s Moringa Oil is one of their most popular products, offering deep hydration and nourishment to the skin. The brand is committed to sustainable sourcing, ensuring that all ingredients are ethically obtained.
Moringaia focuses on creating skincare solutions that are not only effective but also gentle on the environment. Their product line includes moisturizers, oils, and serums, all designed to support healthy, glowing skin. The brand ensures that their products are free from parabens, sulfates, and artificial fragrances. Moringaia is dedicated to clean beauty, offering high-performance products that cater to the growing demand for natural skincare. Their commitment to both the skin and the environment has made them a trusted name in the clean beauty movement.
Attitude
Attitude is a Canadian brand that offers eco-friendly and clean beauty products made with plant-based ingredients. The brand was founded in 2008 with a focus on offering safe and sustainable skincare for the entire family. Attitude’s products are free from toxic chemicals like parabens and phthalates, and they are cruelty-free. Their Attitude Sensitive Skin Care line is particularly popular, providing gentle solutions for sensitive skin. The brand is known for its commitment to both sustainability and performance, making it a favorite in the clean beauty movement.
Attitude is dedicated to creating products that are not only good for the skin but also for the planet. The brand’s packaging is made from recyclable materials, and they use natural ingredients that are carefully sourced. Attitude offers a wide range of skincare and personal care products, including shampoos, body washes, and face creams. Their commitment to clean beauty extends beyond products to a focus on social responsibility and environmental stewardship. Attitude continues to lead the way in clean beauty, offering safe, effective products for every family member.
Ere Perez
Ere Perez is a natural beauty brand founded in Australia, offering clean and cruelty-free skincare and makeup products. The brand is known for using plant-based ingredients, particularly focusing on those that have been used for centuries in traditional beauty practices. Ere Perez’s best-known product is the Ere Perez Arnica Concealer, which provides great coverage while being gentle on the skin. The brand prides itself on creating makeup that is both safe and effective, free from harsh chemicals, parabens, and sulfates.
Ere Perez’s clean beauty philosophy extends to all of its products, which are designed to enhance natural beauty while being kind to the skin. The brand’s makeup line includes foundations, blushes, and lipsticks made with organic ingredients like chamomile, rosemary, and almond oil. Ere Perez also focuses on sustainability, using recyclable packaging and ethical sourcing for their ingredients. The brand has built a loyal following by providing high-performance, clean beauty products that cater to a wide range of skin tones. Ere Perez continues to lead the way in the clean beauty movement with its commitment to both skincare and the environment.
Winky Lux
Winky Lux originated in New York and quickly gained attention for its innovative and fun approach to clean beauty. The brand focuses on creating cruelty-free, eco-friendly products that cater to a wide range of skin tones and types. Their products are free from parabens, sulfates, and other harmful chemicals, offering clean alternatives for beauty enthusiasts. Their commitment to clean beauty extends beyond ingredients, as they use recyclable packaging for most of their products.
Winky Lux is known for its playful packaging and unique formulas, making clean beauty both effective and fun. The brand has earned a reputation for inclusivity, offering shades and products that suit various skin tones. They work to ensure their products are not only good for the skin but also the environment. Winky Lux’s product range includes lip balms, skincare, and cosmetics, all formulated without harmful additives. The brand continues to grow in popularity, promoting clean beauty with a modern twist.
As the demand for clean beauty grows, more brands are embracing sustainable practices and natural ingredients. By focusing on eco-friendly packaging and non-toxic formulations, these brands are redefining beauty standards. Their commitment to transparency and ethical sourcing helps build trust and promotes a healthier environment. Clean beauty is a step toward better skincare and a more sustainable world.
Tata Harper Skincare
Tata Harper Skincare was founded in 2010 by Tata Harper and her husband, Henry Harper, on their 1,200-acre organic farm in Vermont. The brand was created with a mission to provide luxurious skincare products that were 100 percent natural and free from synthetic chemicals. Tata Harper’s personal experience with her stepfather’s cancer diagnosis led her to develop products that prioritize health, efficacy, and sustainability. The company emphasizes using pure, organic ingredients and ensuring transparency in its practices. The brand has been a trailblazer in advocating for cleaner, safer skincare formulations in the beauty industry.
One of Tata Harper’s flagship products is the Resurfacing Mask, which exfoliates and brightens the skin for a more radiant appearance. The Elixir Vitae, a powerful serum designed to target the signs of aging, has also been widely praised. Tata Harper Skincare’s farm-to-face approach means that many of the ingredients used in their formulations come directly from their Vermont farm. The brand’s commitment to using high-quality, natural ingredients has helped it become a prominent name in the clean beauty movement. Tata Harper continues to lead by example, setting high standards for natural skincare solutions that combine luxury and sustainability.
This article originally appeared on Avocadu.