18 High-Demand Serums Everyone Is Adding to Their Cart
Serums have become a staple in many skincare routines, and it’s easy to see why. With a wide variety of formulas targeting everything from hydration to brightening, these concentrated treatments deliver noticeable results. Whether you’re looking to smooth fine lines, reduce dark spots, or simply give your skin a healthy glow, there’s a serum out there for everyone. What makes them even more appealing is how easily they can be added to your daily routine, working alongside moisturizers or sunscreen without overwhelming your skin. With countless options available, it’s no surprise that more people are reaching for serums to enhance their skincare regimens. The key to finding the perfect one lies in understanding your skin’s needs and choosing products that cater to those specific concerns.
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The Ordinary Retinol 1% in Squalane Serum
This serum features retinol delivered in a squalane base for gentle skin renewal and smoothing. Retinol helps encourage cell turnover, which may reduce fine lines, improve skin texture, and fade old acne marks if used carefully and consistently.
The squalane helps mitigate dryness or irritation that retinol might cause, making this serum accessible even to those with more sensitive skin. Many users report smoother, softer complexion with regular night‑time use, though results often appear gradually over several weeks. It is affordable roughly $9‑$10, making it a low‑commitment entry into retinol skincare.
CeraVe Hydrating Hyaluronic Acid Serum 30 ml
This serum emphasizes hydration and skin barrier support through hyaluronic acid. Hyaluronic acid is known for its capacity to draw and hold moisture in the skin, which helps keep skin plump and supple. For individuals with dryness, dehydration, or dull, flaky patches, this kind of serum can provide noticeable improvement in skin smoothness and comfort.
Because it focuses on hydration, it pairs well with moisturizers and is often used both day and night. The serum is lightweight and non‑greasy, making it suitable even for those with combination skin. Its price about $8‑$9, makes it accessible for regular daily use.
SkinCeuticals C E Ferulic Serum
This serum delivers a potent dose of antioxidants through vitamin C, vitamin E, and ferulic acid. It works to protect skin from environmental stressors such as pollution and sun exposure while helping reduce visible signs of aging like fine lines, wrinkles, and discoloration.
Users note a visible improvement in skin tone and radiance with regular daytime use. Because it addresses multiple concerns uneven tone, dullness, early aging it appeals especially to people wanting to preserve youthful skin. The product is often priced around $165 USD for a 30 ml bottle.
Olay Regenerist Micro‑Sculpting Serum
This serum combines hydration with anti‑aging benefits, focusing on skin firmness and elasticity. It aims to reduce fine lines and support smoother, softer skin through regular use.
For those beginning to notice early signs of skin aging or loss of firmness, this serum offers a gentle yet effective option. Its texture typically layers well under moisturizer or sunscreen. It tends to retail around $25–$30 USD depending on size and retailer.
La Roche‑Posay Hyalu B5 Serum
This serum centers on hydration and skin repair using hyaluronic acid plus supporting vitamins. By attracting water into the skin, it helps improve plumpness and softness ,a good match for people with dehydration, dryness, or skin stressed by weather or environment.
Over time, regular use may lead to smoother texture and reduced tightness or flakiness. Because of its gentle formulation, it tends to suit sensitive or reactive skin too. The price typically falls in the range of $15–$20 USD for a 30 ml bottle.
Neutrogena Hydro Boost Hyaluronic Acid Serum
This serum uses hyaluronic acid to deliver deep hydration that helps skin appear supple and dewy. For those whose skin becomes dry, dull, or easily dehydrated especially in harsh climates or after cleansing, this product offers relief and improved comfort.
Its lightweight, non‑greasy form means it layers easily under makeup or moisturizer while providing long‑lasting moisture. Over weeks of use, skin often feels softer and looks more refreshed. Its price is around $20–$25 USD, making it accessible for frequent use.
Gleow Vitamin C Face Serum
This serum delivers vitamin C aimed at brightening and improving skin tone. Many people use it to help fade dark spots and even out dull-looking skin. Because vitamin C also acts as an antioxidant, this serum can help skin stay healthier under sun or environmental stress. It has a lightweight texture that layers well under moisturizer or sunscreen, making it suitable for daily daytime routines.
Beginners or those new to serums often choose such vitamin‑C-based serums as a first step toward a brighter complexion. Price for a standard bottle tends to sit around $18–$25 USD, which makes it an accessible pick for regular care.
PCA Skin Hydrating Serum
This serum focuses on deep hydration and strengthening skin’s moisture barrier. It’s a good match for people whose skin feels dry, tight, or rough, or for those living in dry or cold conditions. Regular use often results in skin feeling softer, smoother, and more comfortable — not tight or flaky.
Because it prioritizes hydration over aggressive actives, it tends to suit sensitive or reactive skin as well as normal skin. This kind of serum works well when layered under moisturizer or makeup. In US‑market equivalents, hydrating serums often cost $25–$40 USD depending on size and retailer.
Cle De Peau Firming Serum Supreme
This is a luxury‑tier serum aimed at improving skin firmness, elasticity and overall youthfulness. People struggling with early signs of skin aging such as loss of firmness, fine lines, or dullness may find noticeable improvements after consistent use.
The texture tends to be silky and absorbs well under moisturizer or foundation, making it a good fit for those who want anti‑aging care without heavy greasiness. Given its premium positioning, its price is higher often well above $150–$200 USD reflecting its high‑end ingredients and reputation.
Sibu Beauty Hydrating Serum
This serum uses sea buckthorn oil and hydrating components to nourish skin deeply. It appeals especially to those whose skin tends to get dry, irritated, or compromised by harsh weather or frequent cleansing. The oil and nutrient blend support skin softness, smoothness, and comfort, while helping maintain a healthy-looking glow.
Oils can help lock in moisture so this serum often suits dry and normal skin types, but people with balanced skin might also appreciate its nourishing feel. As a mid‑range choice, it offers good value in its price range under $40–$60 USD making hydration and nourishment accessible without splurging.
Skin Light Hyaluronic and Kojic Acid Brightening Skin Serum
This serum combines hydrating hyaluronic acid with kojic acid, a known brightening agent, to help address uneven tone and dullness. Users seeking to lighten dark marks or improve skin clarity may appreciate its dual approach: hydration plus brightening.
Because it balances moisture with lightening ingredients, it can suit skin that’s uneven without being overly dry. The presence of kojic acid means it’s often used carefully perhaps not daily especially if skin is sensitive. Typical retail price for such serums is around $20–$35 USD, making it a reasonable option for those focused on glow and tone.
Organic Male OM4 Botanical Youth Serum
Though marketed more toward men, this serum’s age‑focused ingredients can benefit anyone seeking smoother, more youthful looking skin. It targets early signs of aging while offering hydration and nourishment.
For those beginning to see fine lines or slight loss of firmness, this serum may help maintain skin resilience. Because of its balanced formula, it often layers well under moisturizer or after cleansing without feeling heavy. Price tends to be modest often under $30–$40 USD, making it an approachable first anti‑aging serum.
TruSkin Vitamin C Facial Serum
This vitamin C serum from a popular drugstore‑friendly brand offers antioxidant support and skin‑tone brightening at an accessible price. People with dull or uneven complexion who want a more radiant glow often choose this as an affordable way to start. Because it avoids heavy fragrance and harsh actives, it tends to suit those new to serums or with sensitive skin.
Many users layer it under sunscreen in the morning for added protection. Its price tends to hover around $18–$22 USD, making it one of the budgets‑friendly entry options for serum use.
Good Molecules Hyaluronic Acid Face Serum
This is a straightforward hydrating serum that focuses on moisture support and skin comfort rather than aggressive treatments. It works well for people whose skin tends to dehydrate easily especially in climates with changing humidity or for those cleansing often.
It is lightweight and non‑greasy, so it layers easily under other skincare steps without causing buildup. Regular use can lead to softer, smoother skin that feels balanced rather than tight or dry. It’s typical price is quite low, often around $5–$12 USD, making it highly accessible for daily hydration.
Olay Super Serum Niacinamide + Vitamin C + E + Peptides
This multi‑action serum blends niacinamide, vitamins, peptides, and other smoothing components to tackle uneven tone, oiliness, dullness, and early signs of aging. Those who prefer a single serum that tries to address several concerns at once often pick this kind of hybrid product.
It merges brightening, hydration, and skin smoothing so it can suit combination or normal skin that sometimes leans oily or dull. Its price tends to remain moderate, often in the $25–$35 USD range, making it a good balance between value and multitasking performance.
L’Oréal Paris Revitalift Age-Defying Face Serum
This anti‑aging serum targets wrinkles, loss of firmness, and uneven tone for those noticing first signs of aging. It tends to offer firming and smoothing effects, helping skin appear more youthful and even over time.
It’s a popular entry‑level anti-aging option. Users who want to start anti‑aging care without high cost often give it a try. It comes from a widely available brand and usually has accessible pricing (often below $20–$25 USD).
Estée Lauder Advanced Night Repair Synchronized Multi‑Recovery Serum
This is among the most popular night serums in the US for supporting skin renewal while you sleep. It combines hydrating ingredients and actives that aim to reduce visible signs of aging such as uneven tone, fine lines, and dullness. Users often wake up with skin looking smoother, more refreshed, and rested-looking after consistent nightly use.
It suits people with mature, stressed, or dull skin looking for regeneration rather than only hydration or oil control. In the US market it typically sells in the $80–$100 USD range, marking it as a mid‑to‑premium serum.
Sunday Riley Good Genes Lactic Acid Treatment
This serum uses lactic acid is a mild exfoliating acid that help smooth skin texture, reduce roughness, and improve tone over time. People concerned with dullness, uneven texture, or minor discoloration often see skin become softer and more even with regular use.
It’s often used a few times per week rather than daily to avoid over‑exfoliation. Many reviewers regard it as a versatile serum that works for texture, tone, and glow at once. Price tends to be in the premium bracket around $90–$120 USD reflecting its potent formula and popularity in high‑end skincare lines.
This article originally appeared on Avocadu.