14 Fall Makeup Trends from Korea and Japan

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Glowing Skin with Dewy Foundations

Korean beauty trends often highlight achieving a natural, radiant glow, and Laneige BB Cushion Hydra Radiance is a perfect example of this. This foundation offers a dewy, luminous finish while providing light to medium coverage. It’s formulated with hydrating ingredients, ideal for giving the skin a fresh, glowing complexion without the heavy feel of traditional foundations. The BB cushion allows for a buildable coverage, giving you control over the intensity of the look.

Popular in Korea, this foundation is loved for its combination of makeup and skincare benefits, as it also helps to hydrate and protect the skin throughout the day. The lightweight formula works well with the autumn season, enhancing your skin’s natural radiance as the weather cools down. Market Price: $45.

Soft and Natural Pink Blush

In Japan, soft pink blushes are key for achieving a youthful, fresh-faced look. Shiseido Minimalist Whipped Powder Blush in Rosy Quartz is an excellent example of this trend. Its whipped powder texture creates a smooth, velvety finish that blends easily into the skin, leaving behind a natural flush. This blush offers buildable coverage, allowing for a soft, delicate appearance or a more pronounced flush, depending on your preference.

This blush works perfectly for the cooler fall months, offering a fresh and subtle pop of color to brighten the cheeks. The soft pink shade complements all skin tones, making it an easy choice for everyday wear. Market Price: $28.

Subtle Brown Eyeshadow Palettes

Brown eyeshadow palettes are a must-have for both Korean and Japanese beauty enthusiasts in fall. Etude House Play Color Eyes is a perfect example, featuring a range of brown shades from light beige to deep chocolate. These shades allow you to create both soft, natural eye looks or more sultry, smoky eyes for evening wear. The matte and shimmer finishes offer versatility, so you can easily switch between a casual and more dramatic appearance.

In Korea, brown eyeshadows are paired with minimal makeup for a clean, understated look. In Japan, they’re often used to create more refined, layered eye makeup, fitting the fall aesthetic perfectly. Market Price: $22.

Gradient Lips with Soft Lip Tints

Korean makeup often features the gradient lip, and Peripera Ink Velvet Lip Tint is an ideal product for creating this look. The lightweight formula is highly pigmented, giving your lips a vivid, flushed effect. You can apply the tint to the center of your lips and blend it outwards for the signature ombré look that Korean beauty is known for. The soft finish makes it a perfect choice for those who want a subtle yet vibrant lip.

This lip tint is great for fall, providing a warm, comfortable finish without the heaviness of a traditional lipstick. It adds a touch of color that complements cooler weather and works well with the rest of your natural makeup. Market Price: $14.

Liquid Highlighter for Subtle Shine

For a soft glow, MAC Strobe Cream is a go-to liquid highlighter that provides a luminous finish. This product is known for its ability to create a subtle shine without the overly shimmery look of some highlighters. It’s perfect for mixing with foundation or applying directly to the high points of your face. The lightweight formula glides on smoothly, giving your skin a dewy, radiant finish that catches the light.

MAC’s Strobe Cream is great for the fall season, as it offers a gentle glow that enhances your skin’s natural radiance. The formula is infused with skin-loving ingredients like antioxidants and moisturizers, making it ideal for the cooler months when hydration is key. Market Price: $38.

Warm-toned Lipsticks

Clio Rouge Heel Velvet Lipstick in Warm Red is a fantastic example of a warm-toned lipstick that’s perfect for fall. This Korean lipstick has a soft, matte finish that’s comfortable to wear while providing rich, deep color. The warm red shade complements the autumn season beautifully, adding a cozy, sophisticated vibe to your makeup. It’s great for both casual and formal settings, offering versatility for various occasions.

Warm-toned lipsticks like this one are popular in Japan for their ability to enhance the natural beauty of the lips without being overpowering. The formula is long-lasting, ensuring your lip color stays intact throughout the day. Market Price: $19.

Voluminous Lashes with Lightweight Mascara

Maybelline Lash Sensational Sky-High Mascara is a well-loved product in both Korea and Japan for creating voluminous, long lashes. This mascara is designed to add both length and volume while remaining lightweight. The flexible brush ensures that each lash is coated without clumping, creating smooth, separated lashes. It’s perfect for those who want to enhance their lashes naturally without the heaviness of traditional mascaras.

In Korea, voluminous yet natural lashes are highly sought after, and this mascara delivers on that with its lightweight, buildable formula. It’s ideal for creating both subtle everyday looks and more dramatic eye makeup for evening wear. Market Price: $12.

Soft Smoky Eyes with Taupe Shades

Lunasol Shading Eyes in 01 Beige Beige is a perfect example of the taupe eyeshadow trend in Japan. This palette offers soft, neutral shades that allow you to create a natural, soft smoky eye look. The taupe tones are versatile, providing depth to the eyes without being too heavy or dark. The formula has a silky texture that blends easily, ensuring a flawless, smooth application.

This trend is particularly popular in Japan, where natural and soft makeup looks dominate. The neutral shades work well for both daytime and evening looks, offering flexibility for various occasions. Market Price: $50.

Metallic Eyeshadows

Shiseido VisionAiry Gel Lipstick in Coral Sun is a great example of a metallic eyeshadow look for fall. This gel-based formula provides a smooth, metallic finish that catches the light beautifully. It can be applied as an eyeshadow for a dazzling, yet soft look that pairs perfectly with fall makeup trends. The unique texture makes it easy to apply, and the shimmer adds a touch of elegance without overwhelming the eyes.

Metallic eyeshadows are trending in both Japan and Korea for their ability to create a captivating eye look with minimal effort. They reflect the fall season’s warm hues, adding dimension to the eyes and making them stand out. Market Price: $28.

Soft Cat Eyes with Liquid Liner

Kate Tokyo Super Sharp Liner in Black is a fantastic product for creating soft cat eyes, a popular look in both Korea and Japan. This liquid eyeliner features a super-fine tip that allows for precise application, perfect for creating a sleek, defined line. It glides on smoothly and dries quickly, offering long-lasting wear without smudging. The black shade is intense, yet subtle enough to give a soft cat-eye effect.

The cat-eye look is a staple in Korean makeup for adding a bit of drama while still maintaining a clean and sophisticated finish. In Japan, this eyeliner is also used to define the eyes, creating an eye-catching yet gentle flick. Market Price: $12.

Bold Burgundy Lips

YSL Rouge Pur Couture Lipstick in 70 Le Rouge is an example of a bold burgundy lipstick that’s perfect for fall. This luxurious lipstick offers a rich, deep color with a satin finish that adds a touch of elegance to any makeup look. The warm burgundy shade is ideal for the season, providing a sophisticated pop of color that pairs well with neutral eye makeup and soft blush.

Burgundy lips are trending in Japan for their ability to create a striking yet elegant look. The rich pigment offers excellent coverage, and the creamy texture ensures the lips stay hydrated throughout the day. Market Price: $40.

Dewy Lip Glosses

Fenty Beauty Gloss Bomb Universal Lip Luminizer in Fenty Glow is an example of a dewy lip gloss that has been gaining popularity in Korea. This lip gloss provides a non-sticky, glossy finish that adds a touch of shine to your lips without feeling heavy. It’s the perfect product to complement a soft, natural makeup look, especially during the fall when hydration is essential.

In Korea, dewy lips are considered youthful and fresh, and this gloss enhances the natural shape of the lips while providing moisture and a beautiful shine. It’s great for both casual and more formal occasions. Market Price: $19.

Hydrating Face Mists for Fresh Skin

Innisfree Green Tea Mineral Mist is an example of a hydrating face mist that’s popular in Korea for maintaining fresh, dewy skin throughout the day. This mist is formulated with green tea extract, known for its hydrating and soothing properties. It helps set makeup and provides a quick burst of hydration, making it perfect for fall when the skin can become dry.

Face mists like this are a staple in Korean beauty routines, especially during the fall months when skin tends to get drier. They are refreshing and provide instant moisture, leaving the skin feeling rejuvenated. Market Price: $12.

Translucent Powder for Matte Finish

Shiseido Translucent Powder is a great example of the translucent powder trend that’s popular in both Korea and Japan. This lightweight, silky powder sets makeup without adding a heavy, cakey finish. It helps control shine and create a matte, flawless look while maintaining the natural glow of the skin. The fine texture ensures smooth application and long-lasting wear throughout the day.

In Japan, translucent powders like this one are used to set makeup while providing a smooth, matte finish, which is ideal for the cool fall weather. The product is especially popular for maintaining a fresh, clean look without looking overly powdered. Market Price: $45.

This article originally appeared on Avocadu.