12 Early Anime Merch Items Collectors Fight Over

For fans of anime, collecting memorabilia can feel like a journey through time, hunting for those rare pieces that capture the spirit of a beloved series. Some of the most coveted items are the early merch releases, often linked to the first screenings or events that helped launch the anime wave across the world. These pieces, many of which were produced in limited quantities, carry the weight of nostalgia and history. Whether it’s a promotional item handed out at a fan event or a figure from a groundbreaking release, the value of these collectibles has only increased as time has passed.

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Vintage Prize Plush from Event Giveaways

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These plush toys were produced for special occasions such as anime premieres, fan conventions, or brand tie‑ups and were never sold through standard retail channels. Because they were distributed in limited numbers and often only within Japan they carry a sense of rarity and nostalgia that collectors value.

The plush’s appeal increases if it remains with all tags and in excellent condition with minimal fading or wear. Many early fans treasure them as physical reminders of a particular series launch or promotional moment. An example market value presently would be about $150 – $300 depending on how sought after the character is and how few survived.

First‑wave Gashapon Capsule Figures

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Gashapon capsule figures are vending machine toys released in Japan and sometimes overseas where characters from anime were first introduced in small runs and with limited variations. Because of their small size and the fact that many were lost or discarded over time these items are now difficult to find in good condition.

Collectors prize complete sets with original capsules and packaging because that indicates the item was preserved rather than played with. A complete set from an early iconic title in good shape might fetch around $400 today.

Original Promotional Posters for First Theatrical Anime Releases

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When an anime film premiered theatres were given promotional posters printed in limited batches, often with unique artwork and no reprint. These posters capture a moment in the industry’s history and may show early concept art or distinctive typography now out of style.

Because posters are large, fragile, prone to tearing or creasing, survivors in good condition are rare. A fully intact poster with high‑grade condition might command roughly $600 – $1,000 depending on the film’s popularity and the design’s uniqueness.

Limited‑edition Event Pins or Badges

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Badges distributed at special events like anime expos, store openings or premiere nights were often produced in small numbers and given as freebies or exclusive merchandise. They often feature characters, logos or event‐specific artwork that never saw general release.

Because many recipients wore them, lost them or discarded the backing card the survivors are few. A rare badge in mint condition with its original backing card could be valued near $120 in today’s collector market.

Anime Production Art books

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These books were published in Japan early in a series’ run and include things like concept sketches, background art, character design notes and production commentary. Since they were printed for a niche audience they often went out of print quickly.

For fans interested in how the animation process worked these books have additional value beyond the characters on the cover. A well preserved copy with clean pages and minimal damage could carry a value of about $350 on the market now.

Out‑of‑print VHS releases or boxed sets of classic anime with original packaging

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Back before streaming the way it is today these VHS tapes or boxed VHS sets were how many overseas fans discovered anime. When such releases were produced and then discontinued they become rarities, especially if the packaging includes extras such as booklets or bonus artwork.

Collectors favour sets that remain sealed or unopened, or at least show little wear. A sealed or mint condition set might command around $250 in current trading.

Original Anime Soundtrack Vinyl Records

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In the early days of anime merchandising vinyl records were used to release theme songs or soundtracks, often in Japan only and in limited numbers. Because the format is now mostly succeeded by CD and digital these early vinyls are prized for their physical and audio heritage.

Collectors look for sealed or near‑mint pressings, original sleeves and inserts. A sealed or near‑mint pressing of a beloved early series might fetch in the region of $300‑$500.

Early‑issue Action Figures from Pioneering Anime Toy Lines

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Some of the earliest action figures tied to classical anime series were produced in modest runs and with simpler packaging compared to later collector editions. Their age, character significance and package design all affect their collectible appeal.

When an early figure remains in its original blister packaging and with minimal damage then it becomes a key collectible piece. Such a figure might presently be valued around $450 in the secondary market.

Original Cel Animation Frames

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While actual production cels are often beyond reach, some early premium merchandise sets included reproduced cel frames or hand‑drawn sketches of characters. These are valued because they provide direct connection to the animation production and to the era of analog animation.

For collectors who appreciate the craft of the medium these items have a special resonance. A piece in good condition with clean lines and minimal corner wear might command approximately $550.

Anime Telephone Cards

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In Japan during the 1990s collectible prepaid telephone cards were issued tied to anime shows, featuring exclusive artwork or promotional designs. Because the telephone‐card boom faded and many were used or discarded they now represent a niche collectible category.

Those cards that remain unused or still sealed in their packaging are prized. A card linked to a major anime franchise in near‑mint state could fetch roughly $220.

First‑print Edition Anime Artbooks

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 When a well‑known anime series released its first artbook edition in Japan, it often contained unique cover art, early concept sketches and production notes. These early prints tend to go out of print quickly and may not be reissued with the same content.

Collectors look for minimal shelf wear, clean spine and intact pages. One such artbook from a classic series in very good condition might be valued about $320.

Ultramaniac ‘Keshi’ Style Mini Figures

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In the 1970s and 1980s Japanese toy lines released small rubber or vinyl figures called keshi that depicted anime or tokusatsu characters. One of the foundational toy genres. Because of their fragility and small size many have disappeared or are in poor shape today.

Collectors prize ones that retain original paint, bases and any packaging. A rare figure of this type from an early anime franchise might bring in about $260.

This article originally appeared on Avocadu.