16 December Beauty Trends Taking Over Social Media
As December kicks in, we’re seeing everything from radiant skin techniques to cozy, holiday-inspired looks that perfectly suit the colder months. Social media influencers are embracing bold color palettes and effortless makeup that reflects the festive spirit. These trends not only help us stay in tune with the season but also offer creative ways to add some flair to our beauty routines. If you’re looking to try something new this month, these trends are sure to inspire.
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Glowing Skin with Hydrating Serums

Hydrating serums have taken over social media this December, becoming a must-have for winter skincare. As the colder months can leave skin feeling dry and dull, these serums offer a burst of moisture to keep skin looking fresh and radiant. Popular ingredients like hyaluronic acid and vitamin C are known for their ability to lock in hydration and brighten the complexion. Many influencers are using these products to achieve a smooth, dewy finish that shines through even in the dry winter air. These serums are perfect for anyone looking to maintain a healthy glow during the season.
Social media beauty experts suggest applying these serums after cleansing to maximize their effectiveness. They often layer their serum with a rich moisturizer to lock in the hydration for all-day glow. The trend is also centered around the idea of minimalism-focusing on healthy, radiant skin rather than heavy makeup. If you want to achieve a natural, youthful glow this December, adding a hydrating serum to your skincare routine can make a significant difference. With consistent use, you’ll notice smoother, more hydrated skin that’s ready to glow in the colder months.
Bold Red Lips for Holiday Glam

Bold red lips have made a big comeback on social media, especially as the holidays approach. This classic beauty trend never goes out of style, and it’s a perfect way to add a festive pop of color to your look. Many influencers are embracing red lipstick as the centerpiece of their December beauty routine, pairing it with simple eye makeup for a balanced, glamorous effect. The trend focuses on various shades of red, from deep crimson to vibrant scarlet, offering versatility for different skin tones. Red lips are a timeless statement, making them ideal for holiday parties and gatherings.
To achieve the perfect red lip, it’s recommended to first line your lips with a lip liner to define the shape and prevent feathering. For a matte finish, choose a long-wear formula, while those looking for a glossy effect can opt for a red lip gloss. Social media beauty gurus are also sharing tips on how to maintain the red lip look throughout the day, such as using a setting spray to keep everything in place. This trend continues to dominate as a holiday staple because it’s simple, yet impactful. If you want to exude confidence and festive charm, a bold red lip is the way to go this December.
Frosted Eyeshadows for a Winter Wonderland Look

Frosted eyeshadows are everywhere on social media this December, giving makeup looks a frosty, wintery touch. These shimmering, icy shades-think light silver, pearlescent pinks, and icy blues-capture the essence of the season’s magic. They’re perfect for holiday parties or casual gatherings, offering a beautiful contrast to the colder weather outside. The trend revolves around creating a cool-toned eye look that mimics the sparkling frost seen during winter. Influencers love pairing frosted eyeshadows with soft, neutral liners and well-defined brows.
To recreate the frosted look, apply a shimmery eyeshadow across the lid and blend out for a soft, ethereal finish. For a more dramatic look, layer a darker shade along the crease or lash line to add depth. This style is especially popular for evening events, as the shimmer catches the light beautifully. The best part about frosted eyeshadows is their ability to enhance all eye shapes, making them a versatile trend. If you’re looking for a quick yet stunning way to add holiday glamour to your eyes, frosted eyeshadows are a must-try this season.
Dewy Skin Foundations for a Fresh Finish

Dewy skin foundations have become one of the top beauty trends on social media this December. Unlike matte foundations, dewy formulas offer a fresh, glowing finish that’s perfect for the winter months. They help combat the dryness that often comes with colder weather, providing a natural radiance to the skin. Many beauty influencers recommend these foundations for anyone looking to avoid a flat, lifeless look during the colder season. With a variety of options available, dewy foundations cater to all skin types, from oily to dry, making them a versatile choice.
For the best results, apply a hydrating primer before your foundation to lock in moisture and create a smooth base. A light layer of setting spray can help keep the dewy finish intact throughout the day. The key to this look is balance-ensuring that the glow is natural and not overly shiny. Dewy foundations often come in lightweight, buildable formulas, making them perfect for daily wear. If you’re aiming for a radiant, healthy glow this winter, switching to a dewy foundation can help you achieve just that.
Sparkling Nail Art for Holiday Cheer

Sparkling nail art has become one of the hottest beauty trends on social media this December, adding a festive touch to holiday looks. Whether it’s glitter, rhinestones, or metallic details, this trend brings a fun, celebratory element to your nails. Many influencers are showing off creative ways to incorporate sparkle into their manicures, from subtle shimmer to full-on glitter bombs. This style is perfect for anyone who wants to stand out with eye-catching nails at a holiday party or casual get-together. Sparkling nails add a touch of glamour that’s sure to get noticed.
To create this look at home, start with a base coat and add your favorite color, then layer a glitter polish or loose glitter over the top for extra sparkle. Rhinestones or small gems can also be used on accent nails to give a more luxurious finish. This trend works well with classic red or gold tones, but you can get creative with icy blues or deep purples for a unique twist. Whether you’re opting for a full glitter manicure or just a few accent nails, sparkling nail art adds a festive touch that’s perfect for December. It’s a quick way to elevate your holiday look without much effort.
Flushed Cheeks with Cream Blush

Flushed cheeks have been trending this December, and cream blush formulas are at the forefront of this look. Cream blushes offer a soft, natural finish that’s perfect for achieving that just in from the cold rosy glow. Social media influencers are using them to enhance their cheekbones while keeping the skin hydrated and fresh. This trend is especially popular for people looking for a natural, healthy look without heavy makeup. The creamy texture of these blushes also blends seamlessly into the skin, creating a more youthful appearance.
To achieve this trend, apply a cream blush to the apples of your cheeks and blend out for a soft, flushed look. You can build up the color gradually to achieve your desired level of intensity. For an extra glow, finish with a touch of highlighter on your cheekbones to catch the light. This trend works especially well in winter when you want your makeup to feel fresh and natural. If you’re looking to add a warm, healthy flush to your complexion this December, cream blush is a great option.
Bold Graphic Eyeliner for a Statement Look

Bold graphic eyeliner has been taking over social media this December, with makeup artists and influencers experimenting with creative designs. Whether it’s a bold wing or a geometric shape, this trend allows for playful, artistic expression. Perfect for evening events or special holiday parties, graphic eyeliner adds a fun edge to your look. Influencers are showcasing a variety of styles, from sharp lines to soft, smudged edges, making it a versatile trend for different occasions. This trend is all about making a statement with your eyes, and it’s perfect for those looking to try something new.
To create this look, start with a liquid or gel eyeliner that has a strong pigment for precision. Use a fine brush or felt tip for sharp, clean lines, or smudge the liner for a softer effect. You can experiment with different colors like black, white, or metallic shades to add a unique twist. Graphic eyeliner can also be paired with minimal makeup to let the eyes stand out or with bold lips for a more dramatic appearance. This trend allows for a lot of creativity and is an easy way to add a bold element to your holiday makeup.
Winter-Inspired Lip Shades

Winter-inspired lip shades are making a splash on social media this December, with influencers opting for rich, deep colors to complement the season. Shades like berry, plum, and wine are popular, offering a perfect contrast to the cool winter air. These colors create a dramatic effect, making them ideal for holiday events or evening outings. The trend is all about embracing deeper tones that add warmth and sophistication to your look. Winter lips are bold and expressive, making them the perfect accessory for your winter beauty routine.
To pull off this trend, start with a lip liner that matches your lip shade to prevent feathering. Apply your chosen lipstick and blot with a tissue for a long-lasting finish. For a more hydrated look, opt for a satin or creamy finish rather than matte. Winter lip shades can be paired with neutral eye makeup for balance or with bolder eyes for a statement look. If you’re looking for a festive lip color to complement your holiday style, winter-inspired shades are a go-to this December.
Natural-Looking Lashes with Light Mascara

Natural-looking lashes with a light coat of mascara are trending this December, offering a soft and fresh look. Influencers are embracing the no-makeup makeup look, opting for mascara that lengthens and separates without clumping or heaviness. This trend is perfect for people who want to enhance their lashes subtly without going overboard. The idea is to keep the lashes defined and lifted, making the eyes appear more awake and bright. This simple and elegant look pairs well with natural skin and a light blush for a fresh holiday appearance.
For this trend, use a mascara that defines and separates each lash for a more natural, feathery look. Apply one or two coats, focusing on the roots for volume, and use a lash comb if needed to remove any clumps. Keep the focus on the lashes, avoiding heavy eye makeup or liner. This look works well for day-to-day wear and casual holiday events when you want a more relaxed makeup routine. If you prefer subtle enhancement, this natural lash trend is a great choice.
Skin-Caring Setting Sprays

Skin-caring setting sprays have become popular this December, offering both makeup longevity and skincare benefits. These sprays hydrate and protect the skin while locking makeup in place, making them a must-have for winter beauty routines. Many influencers are using them to set their makeup while also boosting their skin’s moisture levels, especially in dry indoor environments. With ingredients like aloe vera, hyaluronic acid, and vitamin E, these setting sprays keep the skin refreshed throughout the day. They’re perfect for those who want long-lasting makeup without compromising skin health.
To use a skin-caring setting spray, hold the bottle a few inches away from your face and lightly mist over your makeup. This not only sets your makeup but also gives your skin a cooling, hydrating effect. Many sprays are designed to work well for all skin types, including dry and sensitive skin. This trend is especially popular during colder months when your skin may feel drier due to heating indoors. If you’re looking for a way to refresh your makeup while keeping your skin moisturized, skin-caring setting sprays are a great addition to your beauty routine.
Soft and Smoky Eyeliner for Winter Nights

A soft smoky eyeliner look is trending this December, offering a sultry and effortless vibe for the colder months. This style focuses on blending dark eyeliner to create a soft, smudged effect around the eyes, giving them a mysterious, alluring look. Unlike traditional sharp liners, the goal is to keep the edges blurred, creating a more relaxed and wearable smoky eye. This trend is perfect for those who want a subtle, yet dramatic, effect without the intensity of bold eye makeup. Many influencers are incorporating softer shades like deep brown or charcoal for a winter-appropriate twist on the classic smoky eye.
To achieve this look, start by applying eyeliner along the lash line and use a smudging tool or brush to blend it out. You can build the intensity by layering the eyeliner for a darker, more defined look. For extra depth, add a soft shadow in a neutral shade to your eyelids. Finish with a light coat of mascara to open up the eyes without overpowering the look. This trend is all about creating a dreamy, smoky eye that pairs perfectly with winter evenings or cozy nights out.
Glossy Skin for a Healthy Glow

Glossy skin is one of the most talked-about beauty trends this December, bringing a radiant, youthful glow to your makeup routine. The look is achieved by using products that highlight the natural luminosity of your skin, offering a hydrated, dewy finish. Instead of matte or powder-based products, influencers are opting for dewy foundations and highlighters to create that glossy appearance. This trend is especially ideal for colder months when skin can appear dull and dry. Glossy skin helps maintain a fresh, healthy complexion throughout winter while enhancing your natural beauty.
To achieve this trend, use a hydrating foundation or a light tinted moisturizer for a natural, glowing base. Apply a liquid highlighter to the high points of your face, such as the cheekbones, brow bones, and bridge of the nose. Make sure to set the look with a fine mist setting spray to lock in moisture and keep the glow intact. This technique works best with minimal makeup elsewhere, letting the glossy skin take center stage. For anyone looking to add a fresh, youthful look to their winter makeup routine, glossy skin is the perfect trend to try.
Statement Metallic Eyelids for Festive Fun

This December, statement metallic eyelids are taking over social media, bringing a bold, festive touch to any makeup look. Shimmering gold, silver, or even copper eyeshadows are being used to create eye-catching, party-ready looks. The metallic trend is perfect for holiday events, adding a fun, glamorous twist to your everyday beauty routine. It’s a perfect fit for those who want to make a bold statement with minimal effort, as the metallic shine creates an instant wow factor. Social media beauty influencers are showing us how easy it is to incorporate bold metallic hues into festive makeup looks.
To create this look, apply a metallic eyeshadow across your lids using a brush or your fingers for added intensity. For extra sparkle, layer a glittery eyeshadow or pigment on top to enhance the shine. You can keep the rest of the makeup simple with neutral tones or add a bold lip to balance the metallic eyes. Don’t forget to blend the eyeshadow for a smooth transition, keeping the shimmer concentrated on the lids. This trend is perfect for anyone looking to elevate their holiday makeup with a touch of glamour.
Bold, Defined Brows for a Statement Look

Bold, defined brows are still one of the top beauty trends this December, providing structure and frame to the face. In winter, when the skin can be dry, a strong brow can help balance out other minimalistic makeup looks, adding definition to the face. The trend focuses on using brow pencils or powders to shape and fill in the brows, giving them a more defined and natural look. Full, fluffy brows also continue to be popular, as they add dimension without looking overly sculpted. Social media influencers are embracing the fuller, well-groomed brow for an effortlessly chic style this season.
To achieve bold brows, use a brow pencil or gel that matches your natural hair color for a more realistic effect. Start by filling in sparse areas, focusing on the arch to give them more definition. You can also use a brow gel to keep hairs in place, ensuring a polished look throughout the day. If you want to add some extra drama, consider defining the bottom line of your brows with a soft concealer to sharpen the shape. This trend is perfect for those who want bold brows that frame the face beautifully, especially when wearing minimal makeup.
Soft Blended Eyeshadow for Everyday Glam

Soft blended eyeshadow has become a December favorite for those who want an elegant yet understated look. This trend involves blending neutral shades together to create a smooth, seamless eye look that’s both natural and polished. Ideal for daily wear or casual winter events, it allows you to enhance your eyes without going overboard with bold colors. Influencers on social media are showcasing various soft, matte, and satin shades to add dimension to the eyelids without harsh lines. This trend is all about achieving a soft-focus look that’s perfect for those who prefer subtle glam over dramatic eye makeup.
To recreate this look, start with a neutral base eyeshadow that matches your skin tone, and build up soft layers of lighter browns, peaches, or taupes. Blend well with a fluffy eyeshadow brush to create that seamless, soft-focus effect. For a little extra definition, apply a darker shade along the crease or outer corner of the eyes. Finish with a light coat of mascara for a natural yet enhanced eye look. This is a great option for anyone who prefers a low-maintenance but polished style throughout December.
Minimalist Holiday Nails with Neutral Shades

Minimalist holiday nails are a growing trend this December, focusing on simple, clean designs with neutral tones. Rather than opting for bold, intricate designs, many are embracing understated elegance with nude or soft metallic shades. These nails are perfect for people who want a chic and polished look without the fuss of complicated nail art. Social media beauty influencers are embracing minimalist nails as a way to keep their look sophisticated and easy to maintain during the busy holiday season. Neutral nails offer versatility, allowing them to complement any holiday outfit or makeup look.
To achieve this trend, choose a neutral nail polish that complements your skin tone, such as beige, taupe, or light pink. You can add a touch of shine with a glossy topcoat or opt for a matte finish for a more modern look. If you’re looking to add a little sparkle, consider using a subtle glitter polish as an accent on one or two nails. Minimalist holiday nails require little effort while still looking polished and festive. For those who prefer clean, simple nails with a touch of holiday cheer, this trend is a go-to.
This article originally appeared on Avocadu.
