13 Best Cruelty-Free Beauty Brands You Should Try
The beauty industry is changing, with more brands choosing to go cruelty-free and make a positive impact on the world. Cruelty-free products are not tested on animals, ensuring that no harm comes to animals during the development process. With so many options available, it is easier than consistently to support brands that align with your values. This article will highlight some of the top cruelty-free beauty brands you need to know about and how they are making a difference in the industry.
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Too Faced

Too Faced is a cruelty-free beauty brand known for its high-quality cosmetics and fun packaging. The brand has a strong commitment to animal welfare, ensuring that none of its products are tested on animals. Too Faced is also a certified cruelty-free brand by PETA, making it a top choice for those looking to support ethical beauty companies. The brand is best known for its iconic Better Than Sex Mascara and its wide range of vibrant eyeshadows.
Too Faced is also recognized for its cruelty-free stance in the beauty industry, maintaining a cruelty-free philosophy across all product lines. The brand offers a diverse selection of products, including foundations, lipsticks, and highlighters. They are also known for being vegan-friendly, with many products free from animal-derived ingredients. If you are looking for a brand that blends ethical practices with high-performance beauty, Too Faced is a great choice.
Tarte Cosmetics

Tarte Cosmetics has long been a leader in cruelty-free beauty, making its mark with products that are both ethical and effective. Tarte is certified by PETA and does not test its products on animals, reflecting its commitment to animal welfare. The brand is well-known for its Amazonian clay-infused products, offering long-lasting, smooth textures that are perfect for all skin types. Tarte’s cruelty-free ethos extends to all of its makeup and skincare lines.
Beyond being cruelty-free, Tarte is also a vegan brand, ensuring that none of its products contain animal-derived ingredients. Its product offerings range from foundations to eyeshadows, with a focus on long-lasting wear and natural ingredients. Tarte is celebrated for its clean beauty approach, making it a top choice for those who want to maintain an ethical beauty routine. The brand’s commitment to sustainability also means they are continuously working towards eco-friendly packaging.
Urban Decay

Urban Decay is a cruelty-free beauty brand renowned for its vibrant, edgy aesthetic and commitment to ethical beauty. As a cruelty-free brand, Urban Decay does not conduct animal testing, and they are certified by PETA. They offer a wide variety of products, from their famous Naked palettes to their vibrant lipsticks, all created without harming animals in the process. The brand is also known for their diverse and inclusive range of shades for all skin tones.
Urban Decay’s commitment to cruelty-free beauty is part of its broader sustainability efforts, focusing on environmentally friendly packaging and ingredient sourcing. The brand has long been a pioneer in the fight against animal testing in the beauty industry, using its platform to advocate for ethical practices. Urban Decay is also vegan-friendly, with a growing number of products free from animal-derived ingredients. With a focus on performance and ethics, it has become a favorite among beauty lovers worldwide.
Anastasia Beverly Hills

Anastasia Beverly Hills (ABH) is a cruelty-free beauty brand famous for its high-quality brow products and contour kits. The brand is PETA-certified and does not engage in animal testing, ensuring that its products are both ethical and effective. ABH’s brow products, including the Brow Wiz and Dipbrow Pomade, have gained cult status, making it one of the top names in the beauty industry. Their eyeshadow palettes are also widely praised for their pigmentation and blendability.
ABH is committed to offering cruelty-free, high-performance beauty products, with an emphasis on inclusivity. Many of their products are also vegan-friendly, catering to a growing demand for animal-free makeup. Known for its stunning range of brow, face, and eye products, Anastasia Beverly Hills has become a household name in beauty. Its commitment to cruelty-free practices makes it a trusted brand for those looking for ethical beauty options.
Fenty Beauty

Fenty Beauty by Rihanna is a groundbreaking, cruelty-free beauty brand that revolutionized the makeup industry with its inclusivity and diversity. The brand is known for offering a wide range of shades for all skin tones, ensuring that everyone can find their perfect match. Fenty Beauty is certified cruelty-free by PETA, meaning no animal testing is involved in the creation of its products. The brand is widely recognized for its long-wear foundations and highlighters, which have become staples in many makeup routines.
Fenty Beauty also focuses on ethical sourcing and creating products that are free from animal testing, making it a popular choice among those who prioritize cruelty-free beauty. The brand is vegan-friendly, offering several products that do not contain any animal-derived ingredients. Fenty Beauty has set the standard for inclusive beauty, making it a must-know brand for anyone seeking cruelty-free makeup that delivers on quality and performance.
Milk Makeup

Milk Makeup is a cruelty-free and vegan beauty brand that is all about high-performance, clean beauty. The brand is certified by PETA and does not test its products on animals, making it an excellent choice for those who want to reduce their environmental impact. Milk Makeup is known for its innovative products, such as their bestselling Kush Mascara and cooling, hydrating primers. These products are designed to be easy to use, with multi-functional formulas that suit a variety of skin types and needs.
The brand’s commitment to cruelty-free and vegan practices extends across all its product lines, which are formulated with clean, non-toxic ingredients. Milk Makeup is also known for its sleek, modern packaging and unique product innovations, making it a favorite among beauty lovers. Whether you are looking for a long-lasting foundation or a fresh highlighter, Milk Makeup offers cruelty-free options that cater to a wide range of beauty needs.
Becca Cosmetics

Becca Cosmetics is a cruelty-free brand known for its stunning highlighters, foundations, and bronzers. The brand is PETA-certified, ensuring that no animals are harmed in the creation of its products. Becca is particularly famous for its iconic Shimmering Skin Perfector highlighter, which has gained a cult following for its natural, radiant glow. The brand’s foundations and concealers are also highly praised for their lightweight formulas and long-lasting wear.
Becca Cosmetics offers a wide range of cruelty-free, high-performance products that cater to a variety of skin tones and types. Their products are designed to enhance natural beauty without the use of harmful ingredients or animal testing. Becca is also committed to using clean, skin-loving ingredients that support healthy skin while providing a flawless finish. For anyone seeking cruelty-free makeup that delivers results, Becca is a top choice.
Cover FX

Cover FX is a cruelty-free and vegan beauty brand that focuses on providing high-quality, customizable makeup for all skin tones. The brand is committed to ethical practices and does not test its products on animals. Cover FX is well-known for its wide range of foundation shades, setting powders, and primers, offering products that cater to different skin types and needs. The brand’s formulas are designed to be buildable, providing a natural finish while allowing for full coverage when desired.
Cover FX’s commitment to cruelty-free and vegan beauty makes it a standout in the makeup industry. Their products are formulated without parabens, sulfates, or phthalates, ensuring that they are as clean as they are effective. Cover FX has built a reputation for being a brand that listens to its customers, offering products that meet the diverse needs of the beauty community. Whether you are looking for a flawless foundation or a setting spray that lasts all day, Cover FX offers cruelty-free options that perform exceptionally well.
Lush Cosmetics

Lush Cosmetics is a well-known, cruelty-free beauty brand that specializes in handmade, fresh beauty products. The brand is PETA-certified and does not test on animals, focusing on using ethically sourced ingredients. Lush is best known for its bath bombs, soaps, and skincare products, which are crafted with natural ingredients like essential oils and fresh fruits. These products not only offer a luxurious experience but also promote a cruelty-free, eco-friendly lifestyle.
Lush is committed to reducing waste by using minimal packaging and encouraging customers to bring back their containers for recycling. The brand also offers a range of vegan products, ensuring that no animal-derived ingredients are used in many of its formulas. Lush’s commitment to ethical practices extends to its sourcing of ingredients, ensuring fair labor practices and environmental sustainability. For anyone looking for cruelty-free, high-quality beauty products, Lush is a top choice.
Josie Maran Cosmetics

Josie Maran Cosmetics is a cruelty-free beauty brand that focuses on using natural, nourishing ingredients to enhance the skin. The brand is certified by PETA and offers a variety of skincare and makeup products that are free from animal testing. Josie Maran is known for its use of argan oil, which is packed with antioxidants and fatty acids that hydrate and protect the skin. The brand’s products are formulated to support healthy, glowing skin while maintaining a commitment to ethical beauty.
Josie Maran’s cruelty-free and vegan-friendly formulas have made it a go-to brand for those who want high-quality, effective products without compromising their values. The brand is dedicated to sustainability, using eco-friendly packaging and natural ingredients sourced from ethical suppliers. With a wide range of products that cater to different skin types and concerns, Josie Maran Cosmetics has earned a loyal following for its clean, cruelty-free beauty solutions.
Alima Pure

Alima Pure is a cruelty-free, eco-conscious beauty brand that offers a wide range of mineral makeup. The brand is certified by PETA, ensuring that none of its products are tested on animals. Alima Pure is known for its clean ingredients, which are free from synthetic dyes and fragrances, making it a great choice for those with sensitive skin. The brand’s makeup is lightweight, providing buildable coverage while allowing the skin to breathe.
Alima Pure’s commitment to cruelty-free beauty is paired with a focus on sustainability, using recyclable packaging and responsibly sourced ingredients. The brand offers a wide range of shades, ensuring that everyone can find their perfect match. With a focus on creating pure, simple, and effective makeup, Alima Pure has become a favorite among those who value ethical beauty practices. Their products are not only good for your skin but also for the planet.
The Body Shop

The Body Shop is a well-known, cruelty-free brand that has been advocating for animal rights for decades. The brand is PETA-certified, ensuring that none of its products are tested on animals. The Body Shop offers a wide range of skincare, body care, and makeup products, all made with ethically sourced ingredients. Known for its community trade program, The Body Shop supports fair trade and sustainable practices, making it a socially responsible brand.
This article originally appeared on Avocadu.