12 Promotional Buttons and Pins from Comic Book Eras
Promotional buttons and pins from comic book eras are more than just memorabilia; they are pieces of history. These collectibles, often linked to major comic events or iconic characters, hold significant value for fans and collectors alike. From the 1960s to the 1980s, these pins captured the spirit of comic book heroes in their most memorable forms. Whether celebrating a character’s debut or a major storyline, each pin tells a story of its own. Over the years, they have become treasured items, with certain pins reaching impressive market values.
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Spider-Man Pin 1962

This pin features the first-ever appearance of Spider-Man, the iconic hero created by Stan Lee and Steve Ditko. Released in 1962 to celebrate Spider-Man’s debut in Amazing Fantasy #15, it has become a cherished collectible for comic book fans. The vibrant red and blue design, along with Spider-Man’s distinctive webbing, captures the essence of the hero’s original look. Over time, the pin has gained significant value, particularly in mint condition, as it represents the birth of one of Marvel’s most beloved characters.
The pin’s market value has surged in recent years, with estimates ranging from $200 to $400 depending on the condition. The older the pin and the closer it is to its original 1962 release, the higher its demand among collectors.
Batman Movie Pin 1989

The 1989 Batman movie, directed by Tim Burton, left a lasting impression on comic book fans. This promotional pin celebrates the release of the film, featuring the classic black and yellow Bat-Signal. With Michael Keaton’s portrayal of Batman and Jack Nicholson as the Joker, this pin symbolizes the start of a new era for the character in mainstream cinema. The simple yet striking design has made it a favorite among collectors of both Batman memorabilia and movie promotional items.
This pin’s estimated value is around $50 to $150, depending on its condition and rarity. With the Batman franchise continuing to grow, this piece remains a significant collectible, especially for fans of the 1989 film.
Wonder Woman Pin 1970s

Released in the 1970s, this Wonder Woman pin is a tribute to the superhero’s role in the Super Friends animated television series. The bright, colorful design features Wonder Woman in her classic costume, representing her connection to the popular Saturday morning cartoons. As one of the key figures in DC Comics, Wonder Woman’s prominence in pop culture during the ’70s led to the production of several promotional items, including this pin.
The market value of this pin typically ranges from $40 to $100, though mint-condition versions or those with packaging can command higher prices. Its value is largely driven by nostalgia and the enduring popularity of Wonder Woman.
X-Men Pin 1980s

This pin was created to promote the legendary X-Men storyline, the “Phoenix Saga,” which ran in the early 1980s. Featuring Jean Grey as the Phoenix, it captures one of the most significant arcs in X-Men history. The story itself is widely regarded as a milestone in comic book storytelling, and this pin became a must-have for fans following the comic’s explosive success. Its vibrant colors and intricate design depict Jean Grey’s transformation into the powerful cosmic entity.
The pin’s estimated market value is between $75 and $150, depending on its condition and any unique features. With the “Phoenix Saga” remaining a fan favorite, this item continues to be a key collectible for X-Men enthusiasts.
Superman 1976 Pin

Released in 1976 to promote the comic book Man of Steel by John Byrne, this pin captures Superman in a redesigned look that was part of the character’s revitalization during that period. The bold, red, and blue design reflects the new direction for the iconic hero, following his return to form after the events of the “Crisis on Infinite Earths” crossover. Superman’s new costume and the pin’s vibrant colors resonate with collectors who admire both the redesign and the era of the comic’s release.
With the pin’s market value ranging from $50 to $120, collectors often seek out well-preserved versions. This item is particularly appealing to fans of the 1980s Superman, with its appeal continuing to grow due to the character’s enduring legacy.
The Flash Pin 1985

To celebrate the epic Crisis on Infinite Earths crossover event in 1985, DC Comics released several promotional items, including a limited-edition Flash pin. This pin features the speedster in his classic red costume with the lightning bolt emblem. As a key event in DC’s history, Crisis reshaped the entire multiverse, and this pin serves as a commemoration of the era-defining storyline that saw the Flash and many other iconic heroes face unprecedented challenges.
The Flash pin’s value can vary between $50 and $100 depending on its condition and rarity. Being tied to such a significant comic event, it remains a favorite among collectors of 1980s DC memorabilia.
Green Lantern Pin 1989

This pin, released to promote Emerald Dawn, the 1989 comic that redefined Green Lantern’s origins, highlights the character’s return to prominence in DC Comics. Featuring Hal Jordan in his iconic green and black suit, the pin serves as a reminder of one of the most important stories in Green Lantern lore. Emerald Dawn was a significant comic for the Green Lantern mythos, reintroducing the character in a more contemporary and grounded way, and this pin became a prized collector’s item as a result.
The pin is typically valued between $60 and $120, with factors like condition and limited edition status influencing the price. As Green Lantern’s popularity continues to rise, this item remains in high demand among comic book and memorabilia collectors.
Thor 1970s Pin

The 1970s brought a resurgence of interest in Marvel Comics, with the Marvel Super Heroes animated series introducing a new generation to Thor and his adventures. This pin, which features Thor wielding Mjolnir, was created as a promotional item for the series. With its retro design and vibrant colors, the pin reflects the early days of Thor’s popularity outside the comics. Its historical significance, combined with its status as a rare item from the era, makes it a popular collectible.
Depending on condition and rarity, this pin typically has a market value of $50 to $100. Collectors of vintage Marvel memorabilia are particularly drawn to it, especially those with a specific interest in Thor and the 1970s Marvel brand.
Iron Man 1960s Pin

Iron Man’s first appearance in the pages of Tales of Suspense #39 in 1963 was groundbreaking, introducing a new kind of superhero. To commemorate the character’s introduction, Marvel released a promotional pin featuring Tony Stark in his original, more rudimentary armor. The design of the pin, with its metallic colors and bold depiction of Iron Man, captures the early days of the character, before he became the beloved figure seen in modern-day comics and films.
The pin’s market value typically falls between $200 and $400, depending on the condition and the presence of any original packaging. As Iron Man’s cinematic success continues to fuel demand for his early collectibles, this pin remains one of the most highly sought-after items from the 1960s Marvel era.
Captain America 1970s Pin

This pin features Captain America alongside his team, The Invaders, from the 1970s comic book revival of the superhero squad. The Invaders brought together iconic characters like Cap, the Human Torch, and Namor the Sub-Mariner, and this pin reflects that era’s fascination with World War II-era heroes. With its vintage design and the heroic imagery of Captain America leading the charge, the pin remains a staple of classic Marvel collectibles.
The pin is valued at around $50 to $150, with higher values for pristine or well-preserved examples. As Captain America’s legacy continues to grow, this pin is a must-have for collectors who appreciate the Golden Age and Silver Age eras of Marvel.
Justice League 1960s Pin

This pin, featuring the Justice League of America during their “Satellite Era,” is a tribute to the team’s classic lineup of heroes. Created in the 1960s, it showcases characters like Superman, Batman, Wonder Woman, and Green Lantern, all assembled on their iconic space station headquarters. The Satellite Era of the Justice League marked a time when the team was at the peak of their popularity, and this pin represents the golden age of superhero team-ups.
The estimated value of this pin ranges from $80 to $200. The unique combination of characters from this era and the historical significance of the Justice League’s transformation into a global team make this a favorite among DC collectors.
Hulk 1962 Pin

This pin was created to commemorate the first appearance of the Incredible Hulk in The Incredible Hulk #1, published in 1962. Featuring the Hulk in his classic green form, this pin captures the raw power and rage that defined the character. The Hulk’s original appearance was much different from how he is portrayed today, and this pin pays homage to the early days of Bruce Banner’s monstrous alter ego. As one of Marvel’s most enduring characters, the Hulk’s first appearance pin has become a sought-after item among comic collectors.
Typically, this pin is valued between $100 and $300, depending on its condition. The early 1960s comic pins continue to be valuable for their historical importance and representation of Marvel’s foundational characters.
This article originally appeared on Avocadu.