14 Best Eyeliners From Japanese Brands Like KATE and Shiseido

Japanese eyeliners are known for their smooth application, long wear, and sleek finishes that hold up even in humid weather. From liquid pens with ultra-fine tips to creamy gel pencils that glide along the lash line, these brands have built a reputation for dependable formulas. Whether you want a natural look for every day or something more dramatic for evenings, these picks from KATE, Shiseido, and other popular names are among the best choices you can find.

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KATE Super Sharp Liner EX

This eyeliner is one of KATE’s bestsellers, designed with an ultra-fine brush tip that makes creating crisp wings effortless. The pigment flows evenly, helping you avoid patchy lines or tugging during application. It’s also praised for its staying power, holding up well on long days or in humid conditions. For many users, it’s the go-to choice for precise, everyday eyeliner looks.

What sets the Super Sharp Liner EX apart is its balance of affordability and performance. The tip is sturdy enough to prevent bending but soft enough to glide smoothly over the lid. Available in staple shades like black and brown, it works for both subtle definition and bold wings. Its easy handling makes it a favorite for beginners and seasoned makeup lovers alike.

KATE Double Line Expert

This product is designed for more than just eyeliner; it’s made to subtly contour the eye area. With its soft, natural pigment, the Double Line Expert can be used to create a shadow effect along the lower lash line or add definition to the crease. Many people use it to mimic the look of naturally fuller eyes without the heaviness of standard liner. The result is understated but highly effective.

The fine brush tip allows precise placement, so you can layer it gently for a barely-there finish or build up for stronger definition. Its long-lasting formula makes it practical for all-day wear without worrying about smudging. Because it looks so natural, it’s often recommended for no-makeup makeup looks. This eyeliner shows how KATE blends versatility with everyday practicality.

KATE Rare Fit Gel Pencil N

This gel pencil has a smooth, creamy formula that glides effortlessly along the lash line. It’s particularly popular for tightlining or filling in between lashes for a fuller look. Once applied, the color sets quickly into a smudge-resistant finish, making it reliable for long wear. Fans appreciate how comfortable it feels on the eyes while still delivering strong pigmentation.

Another strength of the Rare Fit Gel Pencil N is its versatility. You can use it for softly blended looks by smudging before it sets or leave it sharp for definition. The slim pencil design makes application quick and straightforward. With its mix of ease, comfort, and lasting results, it has become a staple for many who prefer gel formulas over liquid.

Shiseido Kajal InkArtist

Shiseido’s Kajal InkArtist is a multi-use eyeliner that doubles as eyeshadow or brow color. Its creamy texture blends easily, letting you create both sharp lines and smoky effects. The product comes in a range of shades, from classic black to vibrant colors like red or green, giving users plenty of room to experiment. The pencil design also makes it easy to control.

Beyond versatility, the Kajal InkArtist is valued for its staying power. The formula resists smudging while remaining comfortable to wear throughout the day. The built-in smudger tool adds even more flexibility, making it possible to create a full eye look with just one product. For those who like both precision and playfulness, this eyeliner is an excellent choice.

Heroine Make Smooth Liquid Eyeliner

This eyeliner is widely considered a cult favorite for its ability to stay put no matter what. The ultra-fine brush tip makes it easy to draw sharp, clean lines that won’t feather or smear. Even in humid conditions, the color holds strong, which is why it’s so trusted by users with oily lids. For classic cat-eye looks, it’s one of the most reliable Japanese choices.

Affordability is another reason behind its popularity. Despite its drugstore price, it delivers results comparable to higher-end products. The formula comes in staple colors like black and brown, covering both everyday and dramatic needs. With its combination of durability, pigment, and ease of use, it remains one of the most talked-about eyeliners in Japan.

Heroine Make Impact Liquid Eyeliner Super

The Impact Liquid Eyeliner Super is designed for those who want their lines to stand out. With its deep, intense pigment, it creates dramatic effects in just one stroke. The brush allows for both fine and bold lines, making it suitable for different looks. It’s also resistant to smudging and fading, which adds to its appeal.

For evening events or statement makeup, this eyeliner excels. The formula delivers a rich finish that holds its intensity throughout the day or night. Many users appreciate that it doesn’t flake or blur, even after hours of wear. Its strong performance has made it a favorite among those who want long-lasting, eye-catching results.

Heroine Make Prime Rich Keep Liquid Eyeliner

This product is known for its refined formula that delivers rich color while maintaining comfort. The brush is thin and flexible, making it easy to apply with accuracy. Once it sets, the liner stays put without smudging, giving it a reliable reputation among users. The deeper shades offer definition without dulling over time.

The Prime Rich Keep version is ideal for those who want a polished look that holds up through long days. It’s particularly suited for professional or formal settings where you need makeup to remain intact. Despite its long-lasting power, it removes easily with standard cleansers. The balance of richness and practicality makes it a smart pick for daily wear.

UZU Eye Opening Liner

UZU’s Eye Opening Liner stands out for its design as much as its formula. The pen features an octagonal shape, making it easier to grip and control. The brush tip is handcrafted by artisans, allowing for smooth, even lines that glide across the eyelid. It’s available in a wide array of colors, from neutrals to vibrant shades like yellow or pink.

This eyeliner is especially popular among users who like to experiment with creative looks. The formula resists smudging but can be removed without harsh rubbing, making it practical as well as stylish. Its color range is one of the widest among Japanese brands, giving it a playful edge. For those who want reliability with the option of bold colors, this liner is an exciting choice.

D-UP Silky Liquid Eyeliner

The Silky Liquid Eyeliner by D-UP is known for its ultra-fine 0.1 mm brush. This makes it a top pick for creating subtle lines close to the lash line. Its waterproof formula ensures it holds up against sweat and oil, which is important in hot or humid climates. The smooth ink flow also helps prevent skips or uneven application.

Comfort and convenience are central to this eyeliner’s design. It comes off easily with warm water or standard makeup remover, so there’s no need for excessive scrubbing. Available in several wearable shades, it offers options for both natural and more defined styles. Its gentle yet dependable formula has earned it a loyal following in Japan.

Canmake Creamy Touch Liner

This gel pencil is beloved for how smoothly it applies, requiring almost no pressure to create a strong line. It’s especially useful for tightlining or applying color to the waterline. Once it sets, the liner stays put without smudging, which makes it reliable for long wear. Its creamy texture makes it comfortable even for sensitive eyes.

The Creamy Touch Liner is also praised for versatility in creating softer looks. Shades like burgundy and brown offer alternatives to stark black, allowing for a more natural finish. The slim pencil design makes it easy to carry and apply on the go. For those who want gentle application paired with strong results, this eyeliner is a perfect match.

K-Palette 1 Day Tattoo Real Lasting Eyeliner

This eyeliner is famous for its longevity, as the name “1 Day Tattoo” suggests. The fine brush lets you create delicate lines or bold strokes depending on your style. Once applied, the pigment maintains its depth without fading into grey. It’s designed to resist water, sweat, and oil, making it dependable for long days.

Its formula balances staying power with comfort, which appeals to a wide range of users. The liner comes in classic shades like black and brown, fitting both everyday and professional makeup needs. Because it doesn’t flake or smudge, it’s a great choice for busy schedules. This combination of durability and ease has kept it a top seller for years.

Majolica Majorca Gel Liquid Liner

Majolica Majorca’s Gel Liquid Liner reflects the brand’s playful spirit. The liner has a fluid texture that makes application smooth, while its glossy finish adds depth to eye looks. Its packaging often features whimsical designs that appeal to younger makeup fans. Beyond looks, it’s known for creating sharp lines that stay put.

This eyeliner is also versatile thanks to its shade range, which goes beyond the basics. The formula resists smudging yet is easy to remove with regular makeup remover. It’s often recommended for those who want a touch of fun in their makeup routine without sacrificing performance. With its mix of creativity and reliability, it remains a unique option in the Japanese market.

Flowfushi Moteliner Liquid Eyeliner

The Flowfushi Moteliner is a standout thanks to its unique octagonal pen shape, which gives better grip and stability during application. The brush tip is carefully designed to provide smooth, even strokes whether you’re drawing fine lines or thicker wings. Many users also praise its long-lasting waterproof formula that resists sweat and oil throughout the day. It’s a favorite for those who want control and comfort in one product.

Beyond functionality, the Moteliner has gained attention for its vibrant shade options. While classic black and brown remain staples, it also comes in fun colors like navy or burgundy for added variety. The liner is easy to remove with regular cleanser, which makes it practical for everyday use. Its balance of innovative design and dependable wear has made it one of the most recommended eyeliners in Japan.

Shiseido MicroLiner Ink

The MicroLiner Ink by Shiseido is known for its extra-fine tip that allows precise detailing around the eyes. It delivers strong pigment in a smooth, controlled line that doesn’t drag across the eyelid. Once applied, the formula sets quickly into a smudge-resistant finish that lasts for hours. Its slim design makes it a good choice for both bold wings and subtle lash-line definition.

Another advantage of the MicroLiner Ink is its variety of colors, which range from classic neutrals to modern shades like navy and plum. The formula glides on easily, making it suitable even for those new to liquid liners. It’s resistant to sweat and humidity, yet it washes off without harsh rubbing. For anyone who wants precision combined with comfort, this eyeliner stands out as one of Shiseido’s most practical offerings.

This article originally appeared on Avocadu.