10 Most Valuable Pokémon Japanese Candy Toys and Mini Prizes
Pokémon collectibles come in all shapes and sizes, but few items capture the imagination like Japanese candy toys and mini prizes. These small treasures, often found in candy packaging, have gained a cult following among collectors worldwide. Their rarity and connection to the Pokémon universe make them highly valuable in today’s market. With each year that passes, these mini prizes only seem to grow in importance.
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Pokémon 1997 KFC Japan Toys

In 1997, KFC Japan launched a series of Pokémon toys as part of a promotional campaign. These toys, made from durable plastic, offered a variety of figures and mini-games that appealed to both children and Pokémon fans. Today, these items are valued between $250 and $500, depending on their condition and completeness. With their long-discontinued availability, these toys are no longer available in KFC locations, which contributes to their rarity and high market price.
What truly makes these toys valuable is the nostalgia and the limited run that ensures fewer items are available for resale. Their unique place in Pokémon history, paired with their scarcity, has driven up their worth in recent years. These toys are a prime example of how limited-time promotions can become coveted collectibles.
Pokémon 1998 Bandai Capsule Toys

Bandai’s 1998 Pokémon capsule toys were released as part of a vending machine series across Japan. These small, collectible figures featured a variety of Pokémon and were sold for a relatively low price, making them accessible to many. However, their limited run and the popularity of the Pokémon franchise have caused their value to rise, with prices ranging from $100 to $300 today. While they were once readily available in vending machines, these toys are now considered rare and difficult to find.
The appeal of these capsule toys lies in their compact design and the detailed representation of the Pokémon characters. Over the years, as fewer of these toys have remained intact, collectors have increasingly sought them out, driving up their market value. Their status as an iconic part of Pokémon history further enhances their value.
Pokémon 1999 Burger King Japan Toys

In 1999, Burger King Japan introduced a collection of mini Pokémon toys as part of a promotional event tied to the franchise’s expansion. These toys featured beloved Pokémon characters and were available with kids’ meals, making them a special treat for fans at the time. Today, a complete set of these toys can sell for anywhere between $150 and $350, and they are no longer available from Burger King, adding to their desirability. As these toys were produced in limited numbers, finding them today in mint condition can be quite a challenge.
The scarcity of these toys today, along with their connection to a major global promotion, has made them highly collectible. For fans of the franchise, these toys serve as a link to Pokémon’s early days and a reminder of the cultural phenomenon that the series quickly became. Their historical value only increases as time passes.
Pokémon 1998 Zukan Figures

The 1998 Zukan figures, produced by Takara Tomy, are some of the most sought-after Pokémon collectibles. These high-quality plastic figures were designed to represent various Pokémon characters in incredible detail, making them stand out from other toys released at the time. Today, these figures are valued between $150 and $400, depending on their rarity and condition.
The Zukan figures’ detailed craftsmanship and the fact that they were released in limited quantities make them a key piece in any Pokémon collection. Collectors appreciate the effort put into the figures’ accuracy and the fact that these toys have maintained their value over time. As the Pokémon franchise continues to grow, these figures become increasingly valuable to collectors.
Pokémon 1997 Pichu Toy by Bandai

Bandai’s 1997 Pichu toy was one of the first appearances of the character, making it a significant collectible in the Pokémon toy market. As one of the earliest toys to feature Pichu, this item quickly became a fan favorite and is now valued between $200 and $500. The toy’s rarity and its role in introducing a beloved character to the Pokémon world have contributed to its high market value.
Pichu’s status as a pre-evolved form of Pikachu made it an important part of the franchise’s growing universe. Today, collectors prize this toy not only for its nostalgic value but also for its connection to the broader Pokémon story. Its limited production has made it a sought-after item in the Pokémon collectible community.
Pokémon 1998 Takara Tomy Figures

Takara Tomy’s 1998 Pokémon figures were a groundbreaking release for the Pokémon toy market. These high-quality figures were designed to capture the essence of each Pokémon, providing detailed, durable representations of the characters. As with many early Pokémon toys, their limited availability and high demand have caused their value to rise, with prices ranging from $150 to $400 today. These figures are no longer in production, making them a rare commodity in today’s market.
The attention to detail in these figures made them highly coveted, and their connection to the franchise’s early days adds to their appeal. Over the years, collectors have sought out these figures for their historical significance and unique craftsmanship.
Pokémon 1997 Gashapon Toys

Released in 1997, these Gashapon capsule toys featured Pokémon figures sold in vending machines throughout Japan. These small yet detailed figures became an instant hit, offering a fun and affordable way for fans to collect their favorite Pokémon. Today, these toys are valued between $100 and $250, depending on their condition. These capsule toys are no longer available in vending machines, which adds to their rarity and high demand among collectors.
The low price and widespread availability initially meant that many of these toys were collected by fans, but their rarity today has made them increasingly valuable. Their small size and iconic designs continue to appeal to Pokémon fans and collectors alike, driving their high market value. As one of the earliest forms of Pokémon merchandise, these toys hold a special place in the history of the franchise.
Pokémon 1998 Burger King Japan Toys

Burger King Japan’s 1998 Pokémon toys featured a collection of mini-figures based on iconic Pokémon characters. Released as part of a promotional event, these toys quickly became a collector’s item due to their limited availability. Today, these toys can sell for anywhere between $100 and $300, depending on their condition and rarity. These toys are no longer available from Burger King, making them a rare and valuable find for collectors.
Their connection to the Pokémon franchise’s early years, coupled with their limited production, has made these toys a highly prized item among collectors. As one of the earliest Pokémon-related promotions, these toys are a significant part of Pokémon history, adding to their value today.
Pokémon 1998 Pikachu Movie Theater Toys

In 1998, a series of exclusive Pikachu-themed toys was released to promote the first Pokémon movie in Japan. These toys were given out at select movie theaters, making them extremely limited in quantity. As a result, these toys have become highly valuable, with prices ranging from $200 to $500, depending on their condition. Since they were not available through any other channels, these toys are no longer in circulation today, making them highly sought after by collectors.
The unique promotional nature of these toys, tied directly to the release of the movie, has made them an iconic piece of Pokémon memorabilia. The connection to the franchise’s movie debut only adds to their value, as they are a reminder of one of the most significant moments in Pokémon history.
Pokémon 2000 McDonald’s Japan Mini Plush Toys

McDonald’s Japan released a set of mini plush toys in 2000 to celebrate the Pokémon franchise’s growing popularity. These plush toys, each representing a different Pokémon, were available with Happy Meals and quickly became collector’s items. Today, these plush toys are valued between $150 and $350, depending on their condition and which Pokémon is featured.
What makes these plush toys so valuable is not only their limited availability but also their charming design and the popularity of the Pokémon characters they feature. The nostalgia factor, combined with their connection to one of the most beloved characters in the Pokémon series, ensures these toys are always in high demand.
This article originally appeared on Avocadu.
